Section one: Contracting authority
one.1) Name and addresses
MAG Airport Limited
MAG, 3rd Floor, Olympic House
Manchester
M90 1QX
peter.odriscoll@magairports.com
Country
United Kingdom
NUTS code
UKD33 - Manchester
National registration number
11748654
Internet address(es)
Main address
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Airport Related Activity
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
The Provision of Media Buying Services
Reference number
ID5345
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
A media buying agency needs to be appointed which can cover the full mix of digital and
offline solutions, allowing a full cross channel multi-functional campaign with a
demonstrable ROI plan. Media will need to be purchased and the agency will need to have
access to specific media ?inventory? and platforms to allow MAG to advertise their products
/ messages.
To ensure we are competing and have access to the best forms of media, the media house
will need to work with us directly to understand the objectives, briefs, and budgets.
The media agency will be required to deliver a ?one stop shop? service of planning a media
campaign. The successful bidder will have access to inventory which can only be accessed
through direct buying with a media agency.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £900,000
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKD33 - Manchester
- UKF22 - Leicestershire CC and Rutland
- UKH35 - West Essex
Main site or place of performance
Mainly it would probably be Manchester Airport then Stansted Airport then East Midlands
Airport
two.2.4) Description of the procurement
The Provision of Media Buying Services
two.2.5) Award criteria
Quality criterion - Name: Professional Experience, Capability & Technical Quality / Weighting: 100%
Cost criterion - Name: Scenario questions around budget and value / Weighting: 0%
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-034893
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
5345
Lot No
0
Title
The Provision of Media Buying Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
18 April 2023
five.2.2) Information about tenders
Number of tenders received: 8
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 8
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Anything is Possible Media Limited
Brighton
BN1 4EA
Country
United Kingdom
NUTS code
- UKJ21 - Brighton and Hove
National registration number
10910014
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £900,000
Total value of the contract/lot: £900,000
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
MAG Group Legal
MAG, 3rd Floor
Manchester
M90 1QX
Country
United Kingdom