Section one: Contracting authority
one.1) Name and addresses
HAMPSHIRE COUNTY COUNCIL
The Castle
WINCHESTER
SO23 8UJ
strategic.procurement@hants.gov.uk
Country
United Kingdom
Region code
UKJ36 - Central Hampshire
Internet address(es)
Main address
Buyer's address
https://in-tendhost.co.uk/hampshire/aspx/Home
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Marketing and Advertising Framework
Reference number
CO15005
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
Lot 1: Marketing Organisation to assist with developing marketing campaigns
Lot 2: Marketing Organisation to assist with the purchasing of media
Lot 3: Media Owners to assist with the purchasing of media direct
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £3,761,000
two.2) Description
two.2.1) Title
Marketing Services
Lot No
1
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
two.2.3) Place of performance
NUTS codes
- UKJ36 - Central Hampshire
two.2.4) Description of the procurement
The authority has appointed a Marketing Organisation who will provide a full range of marketing services. These will include campaign strategy, graphic design, and video/audio recording/photography.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 75%
Price - Weighting: 25%
two.2.11) Information about options
Options: No
two.2) Description
two.2.1) Title
Media Buying Services - Media Agency
Lot No
2
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKJ36 - Central Hampshire
two.2.4) Description of the procurement
The Authority has appointed one media buying agency to the Marketing and Advertising Framework who will provide media buying services. Media may include advertising space, partnerships, events, and sponsorship regionally and nationally across off and online channels.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70%
Price - Weighting: 30%
two.2.11) Information about options
Options: No
two.2) Description
two.2.1) Title
Media Buying Services - Media Owners
Lot No
3
two.2.2) Additional CPV code(s)
- 79341000 - Advertising services
two.2.3) Place of performance
NUTS codes
- UKJ36 - Central Hampshire
two.2.4) Description of the procurement
The Authority was looking to appoint an unlimited number of media owners who meet the criteria to the Marketing and Advertising Framework who will provide media services. Media may include advertising space, partnerships, events, and sponsorship regionally and nationally across off and online channels.
two.2.5) Award criteria
Quality criterion - Name: Pass/fail criteria / Weighting: 0%
Price - Weighting: 0%
two.2.11) Information about options
Options: No
two.2.14) Additional information
Hampshire County Council declined to make an award to this lot.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2021/S 000-029784
Section five. Award of contract
Contract No
CO15005
Lot No
1
Title
Marketing Services
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
6 May 2022
five.2.2) Information about tenders
Number of tenders received: 13
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
RH Advertising Limited
Exeter
Country
United Kingdom
NUTS code
- UKK4 - Devon
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £1,457,500
Section five. Award of contract
Contract No
CO15005
Lot No
2
Title
Media Buying Services - Media Agency
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
9 May 2022
five.2.2) Information about tenders
Number of tenders received: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
McConnells Midlands Limited
Derby
Country
United Kingdom
NUTS code
- UKF1 - Derbyshire and Nottinghamshire
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £2,303,500
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
High Court of England and Wales
London
Country
United Kingdom