Section one: Contracting authority
one.1) Name and addresses
Neath Port talbot Council
Civic Centre
Port Talbot
SA13 1PJ
Contact
Wayne Thomas
Telephone
+44 1639763929
Country
United Kingdom
NUTS code
UKL17 - Bridgend and Neath Port Talbot
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0274
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Regional or local authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Neath Port Talbot Destination Marketing & Pride of Place Campaign
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
See description of procurement
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £250,000
two.2) Description
two.2.2) Additional CPV code(s)
- 79342000 - Marketing services
- 79342200 - Promotional services
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UKL17 - Bridgend and Neath Port Talbot
two.2.4) Description of the procurement
An award has been made by Neath Port Talbot Council to appoint a supplier to deliver the following campaign:
The Campaign:-
The aims for the Neath Port Talbot Destination Marketing and Pride of Place campaign is to raise the profile of Neath Port Talbot as an alternative year round visitor destination and change perceptions of Neath Port Talbot as a place to live, work and visit.
The campaign should be delivered in full and all campaign outputs met by 31st March 2025. Commencement date scheduled for May 2023.
There are two distinct elements to the campaign which are summarised below.
Destination marketing campaign:-
This element of the campaign will utilise the ‘Dramatic Heart of Wales’ destination brand to target overnight ‘short stay’ visitors to the area in order to encourage the growth of the visitor economy.
‘Pride of Place’ marketing campaign :-
This element of the campaign will utilise the wider place brand (in particular the Front and Centre brand) to change perceptions of Neath Port Talbot among local Neath Port Talbot residents and residents and investors within the South Wales region.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 60
Cost criterion - Name: Cost / Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
NPTCBC has recently secured funding via the UK Shared Prosperity Fund (SPF) to deliver a destination marketing and pride of place campaign targeting visitors to Neath Port Talbot and residents and investors within the region.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2023/S 000-003317
Section five. Award of contract
Contract No
NPT-1794
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
31 March 2023
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 3
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Rethink PR & Marketing
2 Princess Way
Swansea
SA13LW
Country
United Kingdom
NUTS code
- UKL - Wales
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £250,000
Section six. Complementary information
six.3) Additional information
(WA Ref:130867)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom