Section one: Contracting authority
one.1) Name and addresses
Natural History Museum
Cromwell Road, South Kensington
London
SW7 5BD
Contact
Mr Andy Davies Procurement Manager
Telephone
+44 2079425416
Country
United Kingdom
NUTS code
UKI - LONDON
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Recreation, culture and religion
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Reputation & Identity: Brand Development Strategy & Design Phase
two.1.2) Main CPV code
- 79413000 - Marketing management consultancy services
two.1.3) Type of contract
Services
two.1.4) Short description
The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy and a clear verbal and visual identity.
two.1.6) Information about lots
This contract is divided into lots: Yes
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £230,000
two.2) Description
two.2.1) Title
Brand Strategy
Lot No
1
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
two.2.3) Place of performance
NUTS codes
- UKI - LONDON
Main site or place of performance
LONDON
two.2.4) Description of the procurement
The Museum required marketing consultancy services to help develop a compelling brand proposition and strategy that engaged global audiences with our vision and mission, communicated the value and relevance of our science, offered commercial opportunities and made a compelling case for support.
two.2.5) Award criteria
Quality criterion - Name: Understanding of the Brief / Weighting: 40
Quality criterion - Name: Methodology for Lot 1 / Weighting: 40
Quality criterion - Name: Key experience of project team / Weighting: 20
Cost criterion - Name: Price within fee budget (pass/fail) / Weighting: 0
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2) Description
two.2.1) Title
Brand Update and Roll-out
Lot No
2
two.2.2) Additional CPV code(s)
- 79413000 - Marketing management consultancy services
two.2.3) Place of performance
NUTS codes
- UKI - LONDON
Main site or place of performance
LONDON
two.2.4) Description of the procurement
Following the completion of the brand strategy a clear verbal and visual identity is required to consolidate our look and feel into a singular system that reflects that brand idea so it can be used and applied consistently to internal and external audiences. The Museum may require assistance to implement the new brand identity.
two.2.5) Award criteria
Quality criterion - Name: Understanding of the Brief / Weighting: 40
Quality criterion - Name: Methodology for Lot 2 / Weighting: 40
Quality criterion - Name: Key experience of the project team / Weighting: 20
Cost criterion - Name: Price within fixed fee budget (pass/fail) / Weighting: 0
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2020/S 219-539052
Section five. Award of contract
Lot No
1
Title
Brand Strategy
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
26 April 2021
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Heavenly Group Limited
Stobbs House, St. Chad's Place
London
WC1X 9HH
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
04401006
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £80,000
Total value of the contract/lot: £80,000
Section five. Award of contract
Lot No
2
Title
Brand Update and Rollout
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
26 April 2021
five.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Pentagram Design Limited
11 Needham Road
London
W11 2RP
Country
United Kingdom
NUTS code
- UKI - LONDON
National registration number
01599748
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £150,000
Total value of the contract/lot: £150,000
Section six. Complementary information
six.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=588130677
GO Reference: GO-2021427-PRO-18145735
six.4) Procedures for review
six.4.1) Review body
Natural History Museum
Cromwell Road
London
SW7 5BD
Telephone
+44 2079425416
Country
United Kingdom
six.4.4) Service from which information about the review procedure may be obtained
Natural History Museum
Cromwell Road
London
SW7 5BD
Telephone
+44 2079425416
Country
United Kingdom