Scope
Description
The City is seeking to undertake a review of its branding and commercial approach, including its Intellectual Property Rights, in order to develop a strategic framework that protects the City, enhances its brand value, and identifies potential opportunities for revenue generation.
The objectives are to:
- Develop clarity and cohesion around the City's brand, recognising the complexities of the organisation (internal and external facing).
- Support brand and reputation management.
- Enhance the value of the City's core brand(s).
- Identify key IP assets.
- Protect against the risk of IP infringement by others.
- Establish clear governance arrangements and process for decision making and management of IP.
- Develop a framework for the potential commercialisation of IP.
Scope of the review:
In the first instance, the review will focus on the City's core functions, centred around the Guildhall and Mansion House. The City's Institutions and Charities are out of scope this review; however, consideration should be given to the branding review seeking to provide greater clarity regarding the relationship between the City's brands and those of its Institutions.
Contract dates (estimated)
- 1 July 2026 to 30 June 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79120000 - Patent and copyright consultancy services
- 79121000 - Copyright consultancy services
Contract locations
- UKI31 - Camden and City of London
Engagement
Engagement deadline
3 February 2026
Engagement process description
All interested suppliers are invited to complete the PME questionnaire via the Jaggaer portal at the following link: https://cityoflondon.ukp.app.jaggaer.com/go/26165452019BE1CC8299
Suppliers may also be invited to participate in a Q&A session to address any additional questions or clarifications arising from the IPR soft market testing.
If you are not already registered on Jaggaer, please click the following link. Registartion is free of charge: https://cityoflondon.ukp.app.jaggaer.com/esop/toolkit/registration/displayRegistration.si?isOnModification=true&_ncp=1769428357782.109697-3
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Publication date of tender notice (estimated)
1 May 2026
Contracting authority
The Mayor and Commonalty and Citizens of the City of London
- Public Procurement Organisation Number: PYQD-1693-MYXR
PO Box 270
City of London
EC2P 2EJ
United Kingdom
Region: UKI43 - Haringey and Islington
Organisation type: Public authority - sub-central government