Scope
Description
The City is seeking to undertake a review of its branding and commercial approach, including its Intellectual Property Rights, in order to develop a strategic framework that protects the City, enhances its brand value, and identifies potential opportunities for revenue generation.
The objectives are to:
- Develop clarity and cohesion around the City's brand, recognising the complexities of the organisation (internal and external facing).
- Support brand and reputation management.
- Enhance the value of the City's core brand(s).
- Identify key IP assets.
- Protect against the risk of IP infringement by others.
- Establish clear governance arrangements and process for decision making and management of IP.
- Develop a framework for the potential commercialisation of IP.
Scope of the review:
In the first instance, the review will focus on the City's core functions, centred around the Guildhall and Mansion House. The City's Institutions and Charities are out of scope this review; however, consideration should be given to the branding review seeking to provide greater clarity regarding the relationship between the City's brands and those of its Institutions.
Contract dates (estimated)
- 1 July 2026 to 30 June 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79120000 - Patent and copyright consultancy services
- 79121000 - Copyright consultancy services
Contract locations
- UKI31 - Camden and City of London
Engagement
Engagement deadline
3 February 2026
Engagement process description
All interested suppliers are invited to complete the PME questionnaire via the Jaggaer portal. Suppliers may also be invited to participate in a Q&A session to address any additional questions or clarifications arising from the IPR soft market testing.
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Publication date of tender notice (estimated)
1 May 2026
Contracting authority
The Mayor and Commonalty and Citizens of the City of London
- Public Procurement Organisation Number: PYQD-1693-MYXR
PO Box 270
City of London
EC2P 2EJ
United Kingdom
Region: UKI43 - Haringey and Islington
Organisation type: Public authority - sub-central government