Scope
Description
The Rail Delivery Group (RDG) are looking to appoint a partner to develop an independent and robust industry-wide econometric model to evaluate, optimise and understand the impact of revenue generating marketing investment across 14 TOCs including both DFTO and non-DFTO operators, and national activity delivered by RDG.
Total value (estimated)
- £8,000,000 excluding VAT
- £9,600,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 5 October 2026 to 4 October 2030
- Possible extension to 4 October 2032
- 6 years
Description of possible extension:
Term extension if required at buyer discretion.
Main procurement category
Services
CPV classifications
- 63711000 - Support services for railway transport
- 79311410 - Economic impact assessment
- 79342000 - Marketing services
Submission
Publication date of tender notice (estimated)
9 February 2026
Submission type
Tenders
Tender submission deadline
27 April 2026, 11:59pm
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
7 September 2026
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Technical | Quality | 70% |
| Commercial | Price | 30% |
Procedure
Procedure type
Competitive flexible procedure
Special regime
Utilities
Contracting authority
Rail Delivery Group
- Companies House: 08176197
1 Puddle Dock
London
EC4V 3DS
United Kingdom
Telephone: 07551560994
Region: UKI31 - Camden and City of London
Organisation type: Public authority - sub-central government