Scope
Description
There is overwhelming evidence that proves breastfeeding provides substantial health and wellbeing benefits for mothers and babies which are experienced well beyond the period of breastfeeding itself. As well as contributing significantly to reducing health inequalities, benefits of breastfeeding can be categorised to the following:
• Infant health: Breastfeeding protects children from a vast range of illnesses including infection, diabetes, asthma, heart disease and obesity, as well as cot death (sudden infant death syndrome).
• Maternal health: Breastfeeding protects mothers from breast and ovarian cancers and heart disease.
• Relationship-building: Breastfeeding supports the mother-baby attachment and relationship and the mental health of both baby and mother.
Tameside and Oldham have significantly lower rates of breastfeeding initiation and 6-8 weeks continuation, compared to the England average. Therefore, Tameside Council, in partnership with Oldham Council, are looking to contract with a provider to implement and deliver a Breastfeeding Peer Support Service. It is expected that the Breastfeeding Peer Support Service will contribute to promoting a social and cultural shift where breastfeeding is viewed as the conventional way to feed a baby, as well as providing one to one and groups support.
Contract 1
Supplier
Contract value
- £1,364,962 excluding VAT
- £1,637,954 including VAT
Above the relevant threshold
Date signed
20 January 2026
Contract dates
- 1 April 2026 to 31 March 2029
- Possible extension to 31 March 2031
- 5 years
Description of possible extension:
he Contract will be for an initial term of 36 months (the "Contract Period").
The Council may extend following the Contract Period for a further period of 24 months (the "Extension
Main procurement category
Services
CPV classifications
- 85100000 - Health services
Contract locations
- UKD3 - Greater Manchester
Key performance indicators
| Name | Description | Reporting frequency |
|---|---|---|
| Access antenatal support (to support increased initiation) | Number of mothers offered an initial contact (through any means available), in partnership with Midwifery Service/ Health Visiting Service. |
3 months |
| Access to Healthy Start Scheme | Number of expectant mothers, new mothers and mothers with children 0-4 years old introduced to the Healthy Start Scheme. |
3 months |
| Ongoing support | % and number of breastfeeding mothers that access support: monitored at agree time periods and breakdown of support routes, including the number of equipment loans (Oldham & Tameside) |
3 months |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
Home-Start Host
- Companies House: 07203889
Ryecroft Hall Manchester Rd
Manchester
M34 5ZJ
United Kingdom
Email: info@homestarthost.org.uk
Region: UKD35 - Greater Manchester South East
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
Contracting authorities
Tameside Metropolitan Borough Council
- Public Procurement Organisation Number: PVWB-2493-LWTQ
Tameside One
Ashton under Lyne
OL6 0GS
United Kingdom
Region: UKD35 - Greater Manchester South East
Organisation type: Public authority - sub-central government
Oldham Metropolitan Borough Council
- Public Procurement Organisation Number: PMRJ-8362-DVNT
Spindles Shopping Centre, West Street
Oldham
OL1 1HD
United Kingdom
Region: UKD37 - Greater Manchester North East
Organisation type: Public authority - sub-central government