- Contract 1. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Contract 2. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Contract 3. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Contract 4. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Contract 5. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
- Contract 6. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Contract 7. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Contract 8. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
- Contract 9. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Scope
Reference
STA10266
Description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key
campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef
Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:
Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics
(banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers
activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This
activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to
purchase
Contract 1. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Supplier
Contract value
- £78,703 excluding VAT
- £94,444 including VAT
Above the relevant threshold
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342100 - Direct marketing services
Contract locations
- UK - United Kingdom
Contract 2. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Supplier
Contract value
- £78,703 excluding VAT
- £94,444 including VAT
Above the relevant threshold
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342100 - Direct marketing services
Contract locations
- UK - United Kingdom
Contract 3. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Supplier
Contract value
- £78,703 excluding VAT
- £94,444 including VAT
Above the relevant threshold
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342100 - Direct marketing services
Contract locations
- UK - United Kingdom
Contract 4. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Supplier
Contract value
- £78,703 excluding VAT
- £94,444 including VAT
Above the relevant threshold
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342100 - Direct marketing services
Contract locations
- UK - United Kingdom
Contract 5. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Supplier
Contract value
- £78,703 excluding VAT
- £94,444 including VAT
Above the relevant threshold
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342100 - Direct marketing services
Contract locations
- UK - United Kingdom
Contract 6. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Supplier
Contract value
- £78,703 excluding VAT
- £94,444 including VAT
Above the relevant threshold
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342100 - Direct marketing services
Contract locations
- UK - United Kingdom
Contract 7. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Supplier
Contract value
- £78,703 excluding VAT
- £94,444 including VAT
Above the relevant threshold
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342100 - Direct marketing services
Contract locations
- UK - United Kingdom
Contract 8. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Supplier
Contract value
- £78,703 excluding VAT
- £94,444 including VAT
Above the relevant threshold
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342100 - Direct marketing services
Contract locations
- UK - United Kingdom
Contract 9. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Supplier
Contract value
- £78,703 excluding VAT
- £94,444 including VAT
Above the relevant threshold
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342100 - Direct marketing services
Contract locations
- UK - United Kingdom
Other information
Description of risks to contract performance
There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house
teams. We have chosen to support larger food retailers to increase visibility for our campaigns
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Extreme and unavoidable urgency
There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house
teams. We have chosen to support larger food retailers to increase visibility for our campaigns. The STA covered 9 contracts.
Suppliers
ALDI Supermarket
- Companies House: 02333320
Holly Lane, Atherstone
Warwickshire
CV9 2SQ
United Kingdom
Email: example@aldi.com
Website: https://www.aldi.co.uk/corporate
Region: UKG13 - Warwickshire
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 7. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
ASDA STORES LIMITED
- Companies House: 00464777
Asda House
Great Wilson Street
LS11 5AD
United Kingdom
Email: pharmacyservices@asda.uk
Website: http://www.asda.com
Region: UKE42 - Leeds
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
CO-OP WHOLESALE LIMITED
- Companies House: 00980790
Member Support Centre Waldo Way
Scunthorpe
DN15 9GE
United Kingdom
Email: example@coopwholesale.co.uk
Website: https://www.coopwholesale.co.uk/
Region: UKE13 - North and North East Lincolnshire
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 6. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Lidl
- Companies House: 02816429
Lidl House, 14 Kingston Road
Surbiton
KT5 9NU
United Kingdom
Email: example@lidl.com
Website: https://www.lidl.co.uk/
Region: UKI63 - Merton, Kingston upon Thames and Sutton
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 8. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Marks and Spencer
- Companies House: 00214436
Waterside House, 35 North Wharf Road
London
W2 1NW
United Kingdom
Email: example@marksandspencer.com
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 9. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Morrisons Groceries
- Companies House: 00776224
71 Gain Ln
Bradford
BD3 7DL
United Kingdom
Region: UKE41 - Bradford
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 3. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Sainsburys Supermarkets
- Companies House: 03261722
33 Charterhouse Street
London
EC1M 6HA
United Kingdom
Email: example@sainsbury.com
Website: https://www.sainsburys.co.uk
Region: UKI43 - Haringey and Islington
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 4. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Tesco
- Companies House: 00445790
Tesco House, Shire Park, Kestrel Way
Welwyn Garden City
AL7 1GA
United Kingdom
Email: example@tesco.com
Website: https://www.tesco.com
Region: UKH23 - Hertfordshire
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 2. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Waitrose Limited
- Companies House: 00099405
1 Drummond Gate, Pimlico
London
SW1V 2QQ
United Kingdom
Email: example@waitrose.com
Website: https://www.waitrose.com/
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 5. AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Contracting authority
Agriculture and Horticulture Development Board
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
United Kingdom
Region: UKG13 - Warwickshire
Organisation type: Public authority - central government