AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
- Agriculture and Horticulture Development Board
Procurement identifier (OCID): ocds-h6vhtk-0609a0
Description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:
Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing
recognition and likelihood to purchase
Notices
UK6: Contract award notice
- Notice identifier
- 2026/S 000-005180
- Published
- 21 January 2026, 11:13am
UK5: Transparency notice
- Notice identifier
- 2026/S 000-004680
- Published
- 20 January 2026, 10:46am