Section one: Contracting authority/entity
one.1) Name and addresses
Department for International Trade
London
CommercialMarEvents@trade.gov.uk
Country
United Kingdom
NUTS code
UK - UNITED KINGDOM
Internet address(es)
Main address
https://www.gov.uk/government/organisations/department-for-international-trade
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Export Campaigns PR Agency Requirement
two.1.2) Main CPV code
- 79416000 - Public relations services
two.1.3) Type of contract
Services
two.1.4) Short description
The procurement of a new agency for PR services is vital to the successful execution of a more “retail” style of campaigning, as a means to create attention and build momentum around the present opportunity for national growth via exporting.
The Department for International Trade (DIT) have set out an overall approach, proposing overarching and sector-specific “eye-catching” initiatives that will support our work across priority sectors including:
• Agri-food and drink
• Financial and Professional Services
• Creative
• Education
• Digital / Tech
• Consumer Goods
• Clean Growth
and key themes including:
1. Skills theme: Export Academy
2. Opportunity theme: Opening Doors (Trade deals)
3. Regional theme: Levelling up and the Union.
DIT's vision is to deliver one unified campaign cutting across sectors and key themes, with one message: “Grow your business through exporting now”.
This new tranche of “retail” campaigns marks a significant step change in the use of PR in DIT communications and marketing campaigns.
A Pre-Market Engagement Virtual Event is due to take place 23 March 2021. Timing and further details of the event are to be confirmed. If you are interested in attending, please contact CommercialMarEvents@trade.gov.uk.
Section six. Complementary information
six.6) Original notice reference
Notice number: 2021/S 000-004523
Section seven. Changes
seven.1.2) Text to be corrected in the original notice
Section number
II.1.4
Read
Text
A Pre-Market Engagement Virtual Event is due to take place 23 March 2021. Timing and further details of the event are to be confirmed. If you are interested in attending, please contact CommercialMarEvents@trade.gov.uk.
Section number
II.3
Instead of
Date
12 March 2021
Read
Date
29 March 2021