Section one: Contracting authority
one.1) Name and addresses
Department for International Trade
London
CommercialMarEvents@trade.gov.uk
Country
United Kingdom
NUTS code
UK - UNITED KINGDOM
Internet address(es)
Main address
https://www.gov.uk/government/organisations/department-for-international-trade
one.3) Communication
Additional information can be obtained from the above-mentioned address
one.4) Type of the contracting authority
Ministry or any other national or federal authority
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Export Campaigns PR Agency Requirement
two.1.2) Main CPV code
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
two.1.3) Type of contract
Services
two.1.4) Short description
The procurement of a new agency for PR services is vital to the successful execution of a more “retail” style of campaigning, as a means to create attention and build momentum around the present opportunity for national growth via exporting.
The Department for International Trade (DIT) have set out an overall approach, proposing overarching and sector-specific “eye-catching” initiatives that will support our work across priority sectors including:
• Agri-food and drink
• Financial and Professional Services
• Creative
• Education
• Digital / Tech
• Consumer Goods
• Clean Growth
and key themes including:
1. Skills theme: Export Academy
2. Opportunity theme: Opening Doors (Trade deals)
3. Regional theme: Levelling up and the Union.
DIT's vision is to deliver one unified campaign cutting across sectors and key themes, with one message: “Grow your business through exporting now”.
This new tranche of “retail” campaigns marks a significant step change in the use of PR in DIT communications and marketing campaigns.
two.1.5) Estimated total value
Value excluding VAT: £600,000
two.1.6) Information about lots
This contract is divided into lots: No
two.2) Description
two.2.2) Additional CPV code(s)
- 79416000 - Public relations services
two.2.3) Place of performance
NUTS codes
- UK - UNITED KINGDOM
two.2.4) Description of the procurement
This campaigning activity will rely on the use of major PR activations to create big moments that help:
• Capture the attention of and educate UK business audiences and the public around the ways to grow a business via international trade; explain in plain terms why “exporting = growth = jobs”.
• Drive positive media attention that ultimately influences the public’s view on our new trading environment; and
• Influence business owners and decision-makers to think differently about exporting.
To meet core objectives, the PR agency would deliver in the following areas:
• Assist on the development of major PR activations that create big moments, capturing awareness and attention on exports; and secure coverage for these major moments across the media spectrum.
• Work with companies and stakeholders to develop compelling story packages for media, including around major announcements.
• Leverage sector influencers from industry to endorse and amplify messaging
• Use third party advocate voices – such as national, recognisable business leaders – to lead and build the conversation on trade, across all media channels
• Showcase how UK companies are taking advantage of international opportunities in markets, including tailoring stories and messaging for regional, local, and trade press
two.3) Estimated date of publication of contract notice
12 March 2021
Section four. Procedure
four.1) Description
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes