Section one: Contracting authority
one.1) Name and addresses
UNIVERSITY OF GLOUCESTERSHIRE
Fullwood House, Park campus, The Park
Cheltenham
GL502RH
Contact
Natalie Morris
Country
United Kingdom
Region code
UKK13 - Gloucestershire
Companies House
06023243
Internet address(es)
Main address
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Education
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
The Provision of Marketing, Campaigns, and Media Buying Services
Reference number
UOG/25/794/MSE
two.1.2) Main CPV code
- 79340000 - Advertising and marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
The Provision of UG Student Recruitment Marketing, Campaigns, and Media Buying Services for the University of Gloucestershire.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £1 / Highest offer: £1,500,000 taken into consideration
two.2) Description
two.2.2) Additional CPV code(s)
- 79340000 - Advertising and marketing services
two.2.3) Place of performance
NUTS codes
- UKK1 - Gloucestershire, Wiltshire and Bristol/Bath area
two.2.4) Description of the procurement
University of Gloucestershire (UoG) is seeking to appoint an experienced and reputable supplier to provide marketing, communication and brand services for a 3-year period starting on 20 March 2026 and finishing on 19 March 2029. The University reserves the right to extend the contract agreement by a further year at its sole discretion.
The contract will be awarded based on Media planning, buying & execution for an annual undergraduate student recruitment campaign. This could be setup in the current format of the three separate core recruitment campaigns across the year (Apply, Open Days & Clearing) - up to £500,000 pa, including all media and management fees, or it could be a single annual or 18-month campaign that reflects the full recruitment cycle with multiple phases to encompass the different and changing actions we want our audience to make.
two.2.5) Award criteria
Quality criterion - Name: Quality/Technical / Weighting: 60
Price - Weighting: 40
two.2.11) Information about options
Options: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2022/S 000-019341
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
23 December 2025
five.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Hybrid News Limited
Bristol
Country
United Kingdom
NUTS code
- UKK - South West (England)
Companies House
6993551
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £1,500,000
Lowest offer: £1 / Highest offer: £1,500,000 taken into consideration
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University of Gloucestershire
Cheltenham
Country
United Kingdom