Digital & Media Advertising
- New College Durham
Procurement identifier (OCID): ocds-h6vhtk-059971
Description
New College Durham intends to issue a tender for the provision of Digital and Media Advertising Services, split into two Lots:
- Lot 1: Digital Marketing - including PPC, Google Display, YouTube, Social Media
advertising, and remarketing.
- Lot 2: Media Advertising - including out-of-home, radio/streaming, and TV advertising.
The College uses a wide range of marketing activity to support student recruitment, staff
recruitment, and brand awareness. We are seeking experienced partners who can provide a
proactive, value-added service to help us maximise return on investment across our campaigns.
Scope of Services
-For Digital Marketing, campaigns typically include early application drives, adult learner recruitment, mid-year course promotions, summer enrolment activity, and targeted ad-hoc activity. Budgets vary but can range from £1,000 to £10,000 per
campaign.
-For Media Advertising, annual campaigns include a major summer push (approx. £40,000), alongside smaller autumn, winter, and ad-hoc campaigns. Channels include outdoor, radio/streaming, and TV, with support required for advert production and
clearance.
Supplier Expectations
We are looking for agencies who can:
- Advise on how to optimise campaigns and improve ROI.
- Provide clear, regular reporting and recommendations.
- Demonstrate relevant experience with similar budgets and audiences.
- Understand and target our key audience groups (school leavers, parents, adult learners, HE applicants, apprenticeships, and employers).
Market Engagement
This supplier engagement exercise is designed to:
- Gauge the level of market interest.
- Share outline requirements.
- Inform the procurement approach ahead of tender publication.
Notices
UK2: Preliminary market engagement notice
- Notice identifier
- 2025/S 000-056193
- Published
- 12 September 2025, 1:30pm