Scope
Reference
NCD440
Description
New College Durham intends to issue a tender for the provision of Digital and Media Advertising Services, split into two Lots:
- Lot 1: Digital Marketing - including PPC, Google Display, YouTube, Social Media
advertising, and remarketing.
- Lot 2: Media Advertising - including out-of-home, radio/streaming, and TV advertising.
The College uses a wide range of marketing activity to support student recruitment, staff
recruitment, and brand awareness. We are seeking experienced partners who can provide a
proactive, value-added service to help us maximise return on investment across our campaigns.
Scope of Services
-For Digital Marketing, campaigns typically include early application drives, adult learner recruitment, mid-year course promotions, summer enrolment activity, and targeted ad-hoc activity. Budgets vary but can range from £1,000 to £10,000 per
campaign.
-For Media Advertising, annual campaigns include a major summer push (approx. £40,000), alongside smaller autumn, winter, and ad-hoc campaigns. Channels include outdoor, radio/streaming, and TV, with support required for advert production and
clearance.
Supplier Expectations
We are looking for agencies who can:
- Advise on how to optimise campaigns and improve ROI.
- Provide clear, regular reporting and recommendations.
- Demonstrate relevant experience with similar budgets and audiences.
- Understand and target our key audience groups (school leavers, parents, adult learners, HE applicants, apprenticeships, and employers).
Market Engagement
This supplier engagement exercise is designed to:
- Gauge the level of market interest.
- Share outline requirements.
- Inform the procurement approach ahead of tender publication.
Contract dates (estimated)
- 1 February 2026 to 31 January 2029
- Possible extension to 31 January 2031
- 5 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Engagement
Engagement deadline
30 September 2025
Engagement process description
Suppliers interested in participating are invited to register their interest by contacting Craig Long, craig.long@newdur.ac.uk by 30 September 2025.
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Contracting authority
New College Durham
- Charity Commission (England and Wales): XR6326
- Public Procurement Organisation Number: PXXW-9561-YPNJ
Framwellgate Moor Campus
Durham
DH1 5ES
United Kingdom
Email: purchasing@newdur.ac.uk
Region: UKC14 - Durham CC
Organisation type: Public authority - sub-central government