Scope
Reference
110-POL-25
Description
West Yorkshire Police have awarded a contract for the provision of a satisfaction programme for the Force's victims as well as ad-hoc public engagement via telephone surveys and other potential consultation methods.
Approximately 10,700 satisfaction surveys are currently undertaken by telephone each year as part of an ongoing monthly programme, allowing analysis of the Force to be completed and reported upon. These surveys measure satisfaction with the police service that victims and/or callers have received and allows WYP to identify where improvements could be made.
On an ad-hoc basis other mechanisms of consultation and engagement may be required to explore new issues or to increase understanding of themes identified via existing surveys. A wider range of methodologies may be used for this including online surveys, focus groups and face to face surveys.
Contract 1. Public Engagement & Satisfaction Surveys for West Yorkshire Police
Supplier
Contract value
- £584,500 excluding VAT
- £701,400 including VAT
Above the relevant threshold
Date signed
11 December 2025
Contract dates
- 1 January 2026 to 31 December 2028
- Possible extension to 31 December 2030
- 5 years
Description of possible extension:
2 x 12-month extensions are available if the contract is being performed to the satisfaction of the authority.
Main procurement category
Services
CPV classifications
- 79311210 - Telephone survey services
- 79342311 - Customer satisfaction survey
Contract locations
- UKE - Yorkshire and the Humber
Justification for not setting key performance indicators
Contract value below £5 million
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Supplier
SOCIAL & MARKET STRATEGIC RESEARCH LIMITED
- Companies House: 02608951
- Public Procurement Organisation Number: PNCD-9978-NRWN
Norwich House
Hull
HU1 3ES
United Kingdom
Email: info@smsr.co.uk
Website: https://smsr.co.uk/
Region: UKE11 - Kingston upon Hull, City of
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Public Engagement & Satisfaction Surveys for West Yorkshire Police
Contracting authority
West Yorkshire Police
- Public Procurement Organisation Number: PQLT-6495-QHVP
PO Box 9, Laburnum Road
Wakefield
WF1 3QP
United Kingdom
Region: UKE45 - Wakefield
Organisation type: Public authority - sub-central government