Section one: Contracting authority
one.1) Name and addresses
VisitScotland
Waverley Court, 4 East Market Street
Edinburgh
EH8 8BG
Contact
Billy Hislop
billy.hislop@visitscotland.com
Country
United Kingdom
NUTS code
UK - United Kingdom
Internet address(es)
Main address
Buyer's address
https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00118
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Tourism
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
VSEH25001 - Social Media China
Reference number
VSEH25001
two.1.2) Main CPV code
- 79342000 - Marketing services
two.1.3) Type of contract
Services
two.1.4) Short description
VisitScotland is seeking to appoint a suitably qualified vendor for the provision of Social Media Representation in China.
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £401,400
two.2) Description
two.2.3) Place of performance
NUTS codes
- CN - China
two.2.4) Description of the procurement
VisitScotland is seeking to appoint a suitably qualified agency for the provision of Social Media Representation in China.
two.2.5) Award criteria
Quality criterion - Name: Applied understanding of the specific requirements of the contract / Weighting: 20
Quality criterion - Name: Demonstrable experience of delivering organic growth and engagement as well as paid activity / Weighting: 15
Quality criterion - Name: Applied knowledge and experience of the tourism sector / Weighting: 10
Quality criterion - Name: Account mgmt, inc demonstrable ability to support in UK, strategic planning and reporting. Provision for consistency in personnel and handover if changes. CVs and experience of proposed team. / Weighting: 10
Quality criterion - Name: Sustainability / Weighting: 5
Price - Weighting: 40
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Open procedure
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2025/S 000-011637
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
11 August 2025
five.2.2) Information about tenders
Number of tenders received: 15
Number of tenders received from SMEs: 15
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 15
Number of tenders received by electronic means: 15
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Dragon Trail International
Room 101, Building 2B Gui Gu Liang Cheng, No.1 Nong Da Nan Road, Haidian District, Beijing, China
Beijing
100084
Telephone
+86 13521652614
Country
China
NUTS code
- CN - China
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Total value of the contract/lot: £401,400
Section six. Complementary information
six.3) Additional information
(SC Ref:809760)
six.4) Procedures for review
six.4.1) Review body
Edinburgh Sheriff Court
Edinburgh
Country
United Kingdom