Scope
Reference
RBGKEW1117
Description
Use of GUM for booking media including out of home ads, audio, and programmatic digital, alongside providing guidance on locations to book and performance analysis.
Contract 1
Supplier
Contract value
- £100,000 excluding VAT
- £120,000 including VAT
Below the relevant threshold
Date signed
18 December 2025
Contract dates
- 1 February 2026 to 31 January 2027
- 1 year
Main procurement category
Services
CPV classifications
- 72212520 - Multimedia software development services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Procedure
Procedure type
Below threshold - without competition
Supplier
Ground Up Media LTD
- Companies House: 09490804
15 West Street,
Brighton
BN1 2RL
United Kingdom
Email: rowan@groundupmedia.co.uk
Region: UKJ21 - Brighton and Hove
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
Board of Trustees of the Royal Botanic Gardens Kew
- Charity Commission (England and Wales): 803428
- Public Procurement Organisation Number: PGTT-3583-QXLN
THE HERBARIUM
KEW GREEN
TW9 3AE
United Kingdom
Email: procurement@kew.org
Region: UKI75 - Hounslow and Richmond upon Thames
Organisation type: Public authority - central government