Scope
Reference
PR9803 and CA16244
Description
Moorfields Private offers patients the opportunity to
be seen privately for a wide range of eye
conditions. Our profits are reinvested into our NHS
services and research programmes for
the benefit of all our patients.
We work with an external marketing agency to
support the above by aiding brand recognition and
engagement, generating enquiries and referrals
using marketing activities including campaigns in
paid digital media and offline channels and by
optimising our website content for organic searches
from prospective patients and referrers.
Contract 1. PR9803 - MEH - The Provision of Media Buying and Management Services
Supplier
Contract value
- £1,083,500 excluding VAT
- £1,300,200 including VAT
Above the relevant threshold
Award decision date
17 December 2025
Date assessment summaries were sent to tenderers
18 December 2025
Standstill period
- End: 31 December 2025
- 8 working days
Earliest date the contract will be signed
12 January 2026
Contract dates (estimated)
- 19 January 2026 to 18 January 2029
- Possible extension to 18 January 2031
- 5 years
Description of possible extension:
2 optional 12 month extensions
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKI - London
Information about tenders
- 12 tenders received
- 9 tenders assessed in the final stage:
- 9 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 8 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Open procedure
Supplier
ALL RESPONSE MEDIA LIMITED
- Companies House: 03056950
- Public Procurement Organisation Number: PLZM-5563-TWJM
65 Goswell Road
London
EC1V 7EN
United Kingdom
Region: UKI43 - Haringey and Islington
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. PR9803 - MEH - The Provision of Media Buying and Management Services
Contracting authority
MOORFIELDS EYE HOSPITAL NHS FOUNDATION TRUST
- Public Procurement Organisation Number: PTPP-1281-DTGJ
162 City Road
London
EC1V 2PD
United Kingdom
Email: helpdesk@nhspps.uk
Region: UKI43 - Haringey and Islington
Organisation type: Public authority - sub-central government