Scope
Description
** AWARDED **
The University of Huddersfield intends to establish a multi-supplier framework agreement for the supply of Creative Development and Design Services.
The framework will consist of two lots:
Lot 1: Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Lot 2: All other Audience sub-brand creative development and design delivery (non-UG)
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Commercial tool
Establishes a framework
Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Description
The University is in the process of developing a new brand strategy, following a piece of brand perceptions research.
The successful supplier will deliver the creative development and design elements for all high-profile undergraduate student recruitment campaigns, including collateral to be used in large-scale, multi-channel advertising campaigns, web content, print material etc.
The successful supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework , who may develop small-scale items that support undergraduate activity.
The successful supplier may work on the visual development of the University brand and the University brand guidelines.
Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)
Description
Suppliers work with Postgraduate, Distance Learning and International Marketing Teams to deliver the creative development and design elements for related student recruitment campaigns, including collateral to be used in digital advertising campaigns, web content, print material etc.
The supplier will be expected to develop a campaign guidelines document for use by internal colleagues and agencies on the Graphic Design and Art Working framework, who may develop small-scale items that support audience-specific activity.
There may also be opportunity to work with organisational departments to create sub-brands for internal use e.g. Student Services.
Framework
Maximum percentage fee charged to suppliers
0%
Framework operation description
Call-off contracts will be awarded by both direct award and quotations.
Award method when using the framework
Either with or without competition
Contracting authorities that may use the framework
Establishing party only
Contract 1. Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Lots
Lot 1. Creative development and design delivery for the University brand, plus Undergraduate (UG) sub-brand
Supplier
Contract value
- £1,250,000 excluding VAT
- £1,500,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Date signed
15 December 2025
Contract dates
- 1 January 2026 to 31 December 2027
- Possible extension to 31 December 2029
- 4 years
Description of possible extension:
The agreement will have an initial duration of 2 years, with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- UKE44 - Calderdale and Kirklees
Contract 2. Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)
Lots
Lot 2. All other Audience sub-brand creative development and design delivery (non-UG)
Suppliers (2)
Contract value
- £160,000 excluding VAT
- £192,000 including VAT
Framework lot values may be shared with other lots
Below the relevant threshold
Date signed
12 December 2025
Contract dates
- 1 January 2026 to 31 December 2027
- Possible extension to 31 December 2029
- 4 years
Description of possible extension:
The agreement will have an initial duration of 2 years with the option to extend for a further period of 2 years, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- UKE44 - Calderdale and Kirklees
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Suppliers
12 Miles North Limited
THE BUSINESS VILLAGE, INNOVATION WAY
BARNSLEY
S75 1JL
United Kingdom
Telephone: 07759653172
Email: hello@12milesnorth.co.uk
Region: UKE31 - Barnsley, Doncaster and Rotherham
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 2
Creative Concern Limited
- Companies House: 04582786
FAIRBAIRN BUILDING,, 72 SACKVILLE STREET,
MANCHESTER,
M1 3NJ
United Kingdom
Telephone: 01612360600
Email: info@creativeconcern.com
Region: UKD33 - Manchester
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
Glassup & Stoski Ltd
THE STABLES 23B LENTEN STREET,
ALTON,
GU34 1HG
United Kingdom
Telephone: 01784426952
Email: info@glassupandstoski.com
Region: UKJ36 - Central Hampshire
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 2
Contracting authority
University of Huddersfield
- Public Procurement Organisation Number: PVLZ-8691-TYWT
Queensgate
Huddersfield
HD1 3DH
United Kingdom
Contact name: Claire Gunton
Email: c.gunton@hud.ac.uk
Region: UKE44 - Calderdale and Kirklees
Organisation type: Public authority - sub-central government