Scope
Description
National Grid is issuing this Planned Procurement Notice (PPN) to invite qualified agencies to submit expressions of interest, for Content Planning & Development for external and internal needs to support an upcoming brand review and rollout phase. This will include activities such as helping our content team finalise a brand launch content plan, long and short form content development, editing and revamping for .com, storytelling for internal and external channels, employee brand training content, video and motion assets for new brand campaign support, to bring our new brand identity to life across digital and social channels.
Our preference is to appoint a single global agency to deliver the full scope of services outlined in this Statement of Work. However, due to the distinct nature of certain elements within the scope, we reserve the right to award contracts to two suppliers if this approach better meets the technical requirements of the service provision. In such a case, awards will be based on the highest-ranked suppliers following the evaluation process, including presentations and Best and Final Offer (BAFO) submissions, with contracts offered to the first and second ranked bidders.
Due to the critical timeline for this program, the supplier must commit to an accelerated onboarding process, including prompt completion of contract negotiations, supplier registration within our payment systems, and readiness to commence work immediately upon contract execution. Full engagement and responsiveness during onboarding are essential to ensure the supplier is prepared to deliver from day one.
The initial contract term will be 12 months from the agreed start date. However, the contract may end earlier if the project is completed before this term.
Suppliers must plan and resource to ensure the full scope of work is completed within the agreed timeline, as the target dates remain imperative. While the 12-month term provides contingency and flexibility, accelerated phases within this period may be required to recover lost time and meet deadlines.
If unforeseen requirements arise, National Grid may decide to continue the services beyond the initial project's end date. Any further work past the initial project date will be subject to mutual consent and compliance with procurement regulations and will be on the same terms and conditions unless otherwise agreed. If no further time is required, the contract will expire upon project completion.
Estimated contract length: 1 Year
Estimated value: £1.5M-£3.5M
To note: Spend is anticipated for one global supplier but may be split between two suppliers. This split will not necessarily be 50/50. The minimum anticipated award will be £1.5M, and the maximum award will be £3M, depending on technical capability.
Total value (estimated)
- £3,000,000 excluding VAT
- £3,600,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 15 April 2026 to 14 April 2027
- 1 year
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- UK - United Kingdom
- US - United States
Submission
Publication date of tender notice (estimated)
27 January 2026
Submission type
Requests to participate
Deadline for requests to participate
28 January 2026, 12:00pm
Languages that may be used for submission
English
Award decision date (estimated)
6 April 2026
Procedure
Procedure type
Competitive flexible procedure
Special regime
Utilities
Reduced tendering period
Yes
Qualifying planned procurement notice - minimum 10 days
Documents
Associated tender documents
Expression of Interest-Global Brand Review External and Internal Content Services RFP-FINAL.pdf
Expression of Interest-Global Brand Review External and Internal Content Services RFP
Outlining key information for the upcoming tender which will be reduced to 10 days as part of this process.
Expression of Interest - Required Information (3).xlsx
Expression of Interest-Required Information Document
Please use this document to confirm you expression of interest and participation. Once this has been completed and returned to jessica.shepherd@nationalgrid.com, you will receive further details on how to register to our e-tendering platform 'Ariba' in readiness for the upcoming tender.
UK NDA- Global Brand Review External and Internal Content Services RFP.docx
UK NDA-Global Brand Review External and Internal Content Services RFP
This document will need to be reviewed and signed before returning to jessica.shepherd@nationalgrid.com. No tender documents will be shared until this has been completed in full and returned.
A final executed copy will be shared with each participating member individually.
US NDA-Global Brand Review External and Internal Content Services RFP.doc
US NDA-Global Brand Review External and Internal Content Services RFP
This document will need to be reviewed and signed before returning to jessica.shepherd@nationalgrid.com. No tender documents will be shared until this has been completed in full and returned.
A final executed copy will be shared with each participating member individually.
Contracting authority
NATIONAL GRID UK LIMITED
- Companies House: 04508773
- Public Procurement Organisation Number: PGTR-4481-CJPQ
1-3 Strand
London
WC2N 5EH
United Kingdom
Contact name: Jessica Shepherd
Region: UKI32 - Westminster
Organisation type: Private utility