Scope
Reference
OCC000769
Description
The appointed agency will be expected to lead on the ongoing development and implementation of the Contracting Authority, ensuring that our values and tone are communicated consistently across a wide range of media. This includes the production of brand-aligned digital and physical marketing materials for each housing development, overarching corporate content such as our annual report, and the strategic use of digital platforms and social media. As a central part of this commission, the agency will be required to deliver a robust, forward-thinking digital marketing strategy, with particular focus on social media content planning and delivery, paid advertising campaigns, and performance analysis. A key requirement of this tender is the ability to produce high-quality photography and video in-house, ensuring we can respond quickly to campaign needs and deliver professional content across platforms.
An important focus of the upcoming period will also be the redesign and redevelopment of the OX Place website. The new site must be user-focused, responsive across all devices, and compliant with the latest UK accessibility guidelines (WCAG 2.2 or higher). It must provide intuitive navigation, integration with development-specific pages, and a search function allowing prospective buyers to easily find and explore new homes. The design should reflect current digital trends and best practices within the housing and development sector, benchmarking against both public sector and private developer competitors.
Commercial tool
Establishes a framework
Lot LOT-0001. Lot 1 Corporate Support
Description
The appointed agency will be expected to lead on the ongoing development and implementation of the Contracting Authority, ensuring that our values and tone are communicated consistently across a wide range of media. This includes the production of brand-aligned digital and physical marketing materials for each housing development, overarching corporate content such as our annual report, and the strategic use of digital platforms and social media. As a central part of this commission, the agency will be required to deliver a robust, forward-thinking digital marketing strategy, with particular focus on social media content planning and delivery, paid advertising campaigns, and performance analysis. A key requirement of this tender is the ability to produce high-quality photography and video in-house, ensuring we can respond quickly to campaign needs and deliver professional content across platforms.
Lot LOT-0002. Lot 2 Scheme Branding
Description
The appointed agency will be responsible for producing individual brand identities suitable for the range of schemes the Contracting Authority delivers. A full suite of marketing collateral and on-site materials for each development, including signage, brochures, digital assets, and content for marketing suites and show homes. The brand and content should be tailored to resonate with a range of audiences, including potential homeowners, existing Oxford City Council tenants, stakeholders, and industry partners. The ability to apply the OX Place brand consistently across physical and digital outputs is key, along with the strategic understanding to tailor messaging appropriately for each audience group.
Framework
Maximum percentage fee charged to suppliers
0%
Framework operation description
Price as quoted in the tender return.
One supplier for each lot appointed.
Selection Process - Direct Award
Award method when using the framework
Without competition
Contracting authorities that may use the framework
Establishing party only
Contract 1. Lot 1 Corporate Support
Lots
Lot LOT-0001. Lot 1 Corporate Support
Supplier
Contract value
- £150,000 excluding VAT
- £180,000 including VAT
Framework lot values may be shared with other lots
Below the relevant threshold
Date signed
1 October 2025
Contract dates
- 1 November 2025 to 31 October 2029
- 4 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKJ14 - Oxfordshire
Key performance indicators
| Name | Reporting frequency |
|---|---|
| New Followers | 12 months |
| Average Reach | 12 months |
| Average Web Clicks | 12 months |
Contract 2. Lot 2 Scheme Branding
Lots
Lot LOT-0002. Lot 2 Scheme Branding
Supplier
Contract value
- £230,000 excluding VAT
- £276,000 including VAT
Framework lot values may be shared with other lots
Above the relevant threshold
Date signed
6 October 2025
Contract dates
- 1 November 2025 to 31 October 2029
- 4 years
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKJ14 - Oxfordshire
Key performance indicators
| Name | Description | Reporting frequency |
|---|---|---|
| Appropriate Branding options per scheme | Number of |
12 months |
| Marketing Collateral Options per scheme | number |
12 months |
| Maximum number of amends required per collateral produced | 12 months |
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Suppliers
CAST MEDIA GROUP LIMITED
- Companies House: 03005065
- Public Procurement Organisation Number: PRZD-1219-JHHQ
29 The Studio 46 The Calls
Leeds
LS2 7EY
United Kingdom
Email: hello@castcan.co.uk
Website: https://www.castcan.co.uk/
Region: UKE42 - Leeds
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2 Scheme Branding
FULL COMMUNICATIONS LIMITED
- Companies House: 04736768
- Public Procurement Organisation Number: PVCY-5526-LTGH
2nd Floor, Balfour House
London
W1W 7QA
United Kingdom
Email: Hr@fullcomms.co.uk
Website: http://Fullcomms.co.uk
Region: UKI32 - Westminster
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Lot 1 Corporate Support
Contracting authority
Oxford City Council
- Public Procurement Organisation Number: PJQW-3663-YMYQ
Oxford Town Hall, St Aldates
Oxford
OX1 1BX
United Kingdom
Email: Procurement@oxford.gov.uk
Region: UKJ14 - Oxfordshire
Organisation type: Public authority - sub-central government