Section one: Contracting authority/entity
one.1) Name and addresses
UNIVERSITY OF SUSSEX(THE)
Sussex House
Falmer, Brighton
BN19RH
Contact
Kelly Feldman
Country
United Kingdom
Region code
UKJ2 - Surrey, East and West Sussex
Companies House
RC000672
Internet address(es)
Main address
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Brand Refresh
Reference number
US_25306
two.1.2) Main CPV code
- 79342200 - Promotional services
two.1.3) Type of contract
Services
two.2) Description
two.2.3) Place of performance
NUTS codes
- UKJ2 - Surrey, East and West Sussex
two.2.4) Description of the procurement at the time of conclusion of the contract:
Brand Refresh and associated services
two.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months
18
Section four. Procedure
four.2) Administrative information
four.2.1) Contract award notice concerning this contract
Notice number: 2025/S 000-019788
Section five. Award of contract/concession
Contract No
US_25159/US_25306
five.2) Award of contract/concession
five.2.1) Date of conclusion of the contract/concession award decision:
31 March 2025
five.2.2) Information about tenders
The contract/concession has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor/concessionaire
Hudson Fuggle Limited
London
Country
United Kingdom
NUTS code
- UKI - London
Companies House
03912072
The contractor/concessionaire is an SME
Yes
five.2.4) Information on value of the contract/lot/concession (at the time of conclusion of the contract;excluding VAT)
Total value of the procurement: £83,333
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
University of Sussex
Brighton
Country
United Kingdom
Section seven: Modifications to the contract/concession
seven.1) Description of the procurement after the modifications
seven.1.1) Main CPV code
- 79342200 - Promotional services
seven.1.3) Place of performance
NUTS code
- UKJ2 - Surrey, East and West Sussex
seven.1.4) Description of the procurement:
Appointment of a brand agency partner to deliver a refreshed brand creative and associated services for the University of Sussex.
seven.1.5) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months
18
seven.1.6) Information on value of the contract/lot/concession (excluding VAT)
Total value of the contract/lot/concession:
£152,307.50
seven.1.7) Name and address of the contractor/concessionaire
Hudson Fuggle Limited
London
Country
United Kingdom
NUTS code
- UKJ2 - Surrey, East and West Sussex
Companies House
03912072
The contractor/concessionaire is an SME
Yes
seven.2) Information about modifications
seven.2.1) Description of the modifications
Nature and extent of the modifications (with indication of possible earlier changes to the contract):
Additional services for brand refresh and implementation
seven.2.2) Reasons for modification
Need for additional works, services or supplies by the original contractor/concessionaire.
Description of the economic or technical reasons and the inconvenience or duplication of cost preventing a change of contractor:
As the agency responsible for the brand refresh Hudson Fuggle are the best placed supplier to deliver additional materials and support the university to implement the changes so they are embedded for ongoing use.
seven.2.3) Increase in price
Updated total contract value before the modifications (taking into account possible earlier contract modifications, price adaptions and average inflation)
Value excluding VAT: £83,333
Total contract value after the modifications
Value excluding VAT: £152,307.50