Scope
Description
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role.
Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
Total value (estimated)
- £30,000 excluding VAT
- £36,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 26 January 2026 to 31 March 2026
- 2 months, 6 days
Main procurement category
Services
CPV classifications
- 79310000 - Market research services
- 79311400 - Economic research services
- 79315000 - Social research services
Submission
Enquiry deadline
19 December 2025, 9:30am
Tender submission deadline
16 January 2026, 9:30am
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Award criteria
Price weighting 30% Quality weighting 70%
Procedure
Procedure type
Below threshold - open competition
Contracting authority
Historic England
- Public Procurement Organisation Number: PXLY-5862-RMML
The Engine House
Swindon
SN22EH
United Kingdom
Contact name: Jagger Biggs
Email: procurement-he@historicengland.org.uk
Website: http://www.historicengland.org.uk
Region: UKK14 - Swindon
Organisation type: Public authority - sub-central government