Scope
Reference
ID 5830444
Description
National Museums NI wishes to appoint a Supplier(s) to deliver design, advertising and creative services, media buying, communications and Public Relations (PR) and digital marketing services.
Lot Lot 1. Design, Advertising and Creative Services
Description
National Museums NI is seeking a creative, dynamic Supplier who will help us shape and create standout museum brands, connect with audiences and amplify the impact of each museum. To be bold and unique, relevant and impactful.
Lot 2. Offline Media Buying
Description
National Museums NI is seeking a media buying agency who will strive to ensure we reach as many people as possible within our budgets through offline advertising. Remembering our remit as a public body and offering maximum value for the public.
Lot 3. Digital Marketing Services
Description
National Museums NI is seeking a dedicated digital marketing partner to ensure that our digital reach is maximised through a comprehensive and always-on digital advertising and digital marketing strategy, working towards establishing a digital audience framework, providing expertise in targeting and segmenting digital audiences beyond simple demographics.
Lot 4. Communications and PR Services
Description
National Museums NI is seeking a proactive communications partner who will amplify far and wide the impact of what we do on a day-to-day basis as well as supporting our corporate communications needs. From events to major stories, we want an agency with the ability to seek the opportunities and optimise them.
Contract 1. Lot 1: Design, Advertising and Creative Services
Lots
Lot Lot 1. Design, Advertising and Creative Services
Supplier
Contract value
- £700,000 excluding VAT
- £840,000 including VAT
Above the relevant threshold
Award decision date
9 December 2025
Date assessment summaries were sent to tenderers
9 December 2025
Standstill period
- End: 22 December 2025
- 8 working days
Earliest date the contract will be signed
23 December 2025
Contract dates (estimated)
- 5 January 2026 to 31 December 2028
- Possible extension to 31 December 2030
- 4 years, 11 months, 27 days
Description of possible extension:
There are two options to extend by 12 months each
Main procurement category
Services
CPV classifications
- 79400000 - Business and management consultancy and related services
- 79410000 - Business and management consultancy services
- 79412000 - Financial management consultancy services
- 79414000 - Human resources management consultancy services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
Contract locations
- UKN - Northern Ireland
Contract 2. Lot 2: Offline Media Buying
Lots
Lot 2. Offline Media Buying
Supplier
Contract value
- £350,000 excluding VAT
- £420,000 including VAT
Above the relevant threshold
Award decision date
9 December 2025
Date assessment summaries were sent to tenderers
9 December 2025
Standstill period
- End: 22 December 2025
- 8 working days
Earliest date the contract will be signed
23 December 2025
Contract dates (estimated)
- 5 January 2026 to 31 December 2028
- Possible extension to 31 December 2030
- 4 years, 11 months, 27 days
Description of possible extension:
There are two options to extend by 12 months each
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
Contract locations
- UKN - Northern Ireland
Contract 3. Lot 3: Digital Marketing Services
Lots
Lot 3. Digital Marketing Services
Supplier
Contract value
- £175,000 excluding VAT
- £215,000 including VAT
Above the relevant threshold
Award decision date
9 December 2025
Date assessment summaries were sent to tenderers
9 December 2025
Standstill period
- End: 22 December 2025
- 8 working days
Earliest date the contract will be signed
23 December 2025
Contract dates (estimated)
- 5 January 2026 to 31 December 2028
- Possible extension to 31 December 2030
- 4 years, 11 months, 27 days
Description of possible extension:
There are two options to extend by 12 months each
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
Contract locations
- UKN - Northern Ireland
Contract 4. Lot 4: Communications and PR Services
Lots
Lot 4. Communications and PR Services
Supplier
Contract value
- £500,000 excluding VAT
- £600,000 including VAT
Above the relevant threshold
Award decision date
9 December 2025
Date assessment summaries were sent to tenderers
9 December 2025
Standstill period
- End: 22 December 2025
- 8 working days
Earliest date the contract will be signed
23 December 2025
Contract dates (estimated)
- 5 January 2026 to 31 December 2028
- Possible extension to 31 December 2030
- 4 years, 11 months, 27 days
Description of possible extension:
There are two options to extend by 12 months each
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79410000 - Business and management consultancy services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services
Contract locations
- UKN - Northern Ireland
Information about tenders
Lot Lot 1. Design, Advertising and Creative Services
- 7 tenders received
- 6 tenders assessed in the final stage:
- 6 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 5 suppliers unsuccessful (details included for contracts over £5 million)
Lot 2. Offline Media Buying
- 1 tender received
- 1 tender assessed in the final stage:
- 1 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 0 suppliers unsuccessful (details included for contracts over £5 million)
Lot 3. Digital Marketing Services
- 3 tenders received
- 3 tenders assessed in the final stage:
- 3 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 2 suppliers unsuccessful (details included for contracts over £5 million)
Lot 4. Communications and PR Services
- 5 tenders received
- 5 tenders assessed in the final stage:
- 5 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 4 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Open procedure
Suppliers
ANDERSON SPRATT GROUP LTD
- Public Procurement Organisation Number: PDZV-2668-CBJR
Anderson House
Belfast
BT4 2GU
United Kingdom
Email: dbrennan@asgcomms.com
Region: UKN06 - Belfast
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 2. Lot 2: Offline Media Buying
Contract 3. Lot 3: Digital Marketing Services
BIG AND BOLD LIMITED
- Public Procurement Organisation Number: PCRB-4759-TLJN
Cotton Court
Belfast
BT1 2ED
United Kingdom
Email: david.nurse@bigandbold.com
Region: UKN06 - Belfast
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Lot 1: Design, Advertising and Creative Services
NAVIGATOR BLUE LTD
- Public Procurement Organisation Number: PYPX-4353-HXXW
The Baths
Belfast
BT2 8HS
United Kingdom
Email: b.scott@navigatorblue.com
Region: UKN06 - Belfast
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 4. Lot 4: Communications and PR Services
Contracting authority
National Museums Northern Ireland
- Public Procurement Organisation Number: PHRL-2489-HJBV
153 Bangor Road
Cultra
BT18 0EU
United Kingdom
Region: UKN09 - Ards and North Down
Organisation type: Public authority - central government
Devolved regulations that apply: Northern Ireland
Other organisation
These organisations are carrying out the procurement, or part of it, on behalf of the contracting authorities.
CPD - Supplies and Services Division
Summary of their role in this procurement: Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland
- Public Procurement Organisation Number: PVWG-8426-YWXV
Clare House, 303 Airport Road West
Belfast
BT3 9ED
United Kingdom
Region: UKN06 - Belfast