Scope
Reference
2025-775
Description
Award of contract - AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact.
This opportunity closed on the 20th October 2025 after going out to competition.
Contract 1. Social Media and Insight
Supplier
Contract value
- £93,333 excluding VAT
- £112,000 including VAT
Below the relevant threshold
Award decision date
11 December 2025
Earliest date the contract will be signed
2 February 2026
Contract dates (estimated)
- 1 April 2026 to 31 March 2027
- Possible extension to 31 March 2029
- 3 years
Description of possible extension:
Initial contract for 1 year with 1+1 options to extend
Main procurement category
Services
CPV classifications
- 79341400 - Advertising campaign services
Contract locations
- UK - United Kingdom
Information about tenders
- 2 tenders received
- 2 tenders assessed in the final stage:
- 2 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 1 supplier unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Below threshold - open competition
Supplier
SPROUT SOCIAL UK LTD
- Companies House: 11151277
- Public Procurement Organisation Number: PNVH-4616-GBRY
Suite 2 First Floor
10 Temple Back
BS1 6FL
United Kingdom
Region: UKK11 - Bristol, City of
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. Social Media and Insight
Contracting authority
Agriculture and Horticulture Development Board
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
United Kingdom
Region: UKG13 - Warwickshire
Organisation type: Public authority - central government