Scope
Reference
2025-WMGC-0597
Description
The West Midlands Growth Company (WMGC) is seeking to appoint an experienced consultancy partner to design and support the delivery of a comprehensive Inward Investment Intermediary Engagement Strategy, with a particular focus on site selectors and location advisors. This reflects our view that the current pipeline from these groups is underrepresented and presents an opportunity for growth. By engaging with intermediaries, WMGC can ensure the West Midlands value proposition is effectively positioned and front of mind when investment decisions are being made.
The consultancy partner will provide expertise in analysis, strategy design, implementation planning, and event delivery, ensuring WMGC has the tools, knowledge, and networks needed to strengthen its intermediary engagement.
This work is particularly important in the context of the UK Government's Investment Zones programme. The West Midlands Investment Zone will offer tangible incentives to prospective occupiers/investors over the next decade and there is a critical role for site selectors, location advisory professionals and other intermediary groups to play in raising awareness of these incentives and the commercial opportunities that they offer to appropriate prospective investors.
Contract 1. Intermediary Engagement Strategy Support
Supplier
Contract value
- £50,000 excluding VAT
- £60,000 including VAT
Below the relevant threshold
Date signed
26 November 2025
Contract dates
- 1 December 2025 to 31 March 2026
- 4 months
Main procurement category
Services
CPV classifications
- 79411100 - Business development consultancy services
Procedure
Procedure type
Below threshold - open competition
Supplier
The Colmore Building
- Public Procurement Organisation Number: PWLQ-5777-JPMH
One Eleven Edmund Street
Birmingham
B3 2HJ
United Kingdom
Telephone: 02076531600
Region: UKG31 - Birmingham
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. Intermediary Engagement Strategy Support
Contracting authority
WEST MIDLANDS GROWTH COMPANY LIMITED
- Companies House: 01631329
11th Floor The Colmore Building
Birmingham
B4 6AT
United Kingdom
Contact name: Zoe Middleton
Email: procurement@wmgrowth.com
Region: UKG31 - Birmingham
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)