Scope
Description
This project relates to acquiring a new dedicated digital agency to predominantly support creative and strategic thinking for CRM (customer relationship management) and Loyalty Services
Contract 1
Supplier
Contract value
- £2,400,000 including VAT
Above the relevant threshold
Award decision date
4 November 2025
Date assessment summaries were sent to tenderers
8 December 2025
Standstill period
- End: 17 December 2025
- 8 working days
Earliest date the contract will be signed
20 December 2025
Contract dates (estimated)
- 1 January 2026 to 31 December 2028
- Possible extension to 31 December 2030
- 5 years
Description of possible extension:
Initial 3-year term with an option to
extend by 2 years, up to 12 months at a time (3 + 1 +1 years)
The spend indicated within this tender process is not fully committed as the actual annual
budgets will be subject to approval by Department for Transport from time to time, usually
annually. Please note, we would reserve the right to reduce or increase the budgets as
necessary at any point in time.
Main procurement category
Services
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UK - United Kingdom
Information about tenders
- 4 tenders received
- 4 tenders assessed in the final stage:
- 1 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 3 suppliers unsuccessful (details included for contracts over £5 million)
Submission
Submission type
Requests to participate
Procedure
Procedure type
Competitive flexible procedure
Special regime
Utilities
Supplier
Havas helia
- Companies House: 02548077
Phoenix Way, Cirencester
Gloucestershire,
GL7 1RY
United Kingdom
Email: ginny.sheehan@havashelia.com
Region: UKK13 - Gloucestershire
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1
Contracting authority
FIRST TRENITALIA WEST COAST RAIL LIMITED
- Companies House: 10349442
- Public Procurement Organisation Number: PGLQ-8629-CMPG
8th Floor The Point
London
W2 1AF
United Kingdom
Region: UKI32 - Westminster
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)