Section one: Contracting authority
one.1) Name and addresses
Agriculture and Horticulture Development Board
Middlemarch Business Park, Siskin Parkway East
Coventry
CV34PE
Contact
Sarah Waters
Country
United Kingdom
Region code
UKG13 - Warwickshire
Companies House
08895542
Internet address(es)
Main address
Buyer's address
https://onclusive.com/en-gb/products/self-service-media-monitoring/
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Agriculture
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts
Reference number
2025-766
two.1.2) Main CPV code
- 64212300 - Multimedia Message Service (MMS) services
two.1.3) Type of contract
Services
two.1.4) Short description
AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.
Mini competition held against framework RM6124
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Lowest offer: £50,000 / Highest offer: £60,000 taken into consideration
two.2) Description
two.2.3) Place of performance
NUTS codes
- UK - United Kingdom
Main site or place of performance
UK
two.2.4) Description of the procurement
AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring.
Media Monitoring Requirements
Access to an easy-to-use platform for approximately 25 users
24/7 (all) Media Monitoring
AHDB: Predominantly covering the following UK agriculture sectors: Beef & Lamb, Cereals and Oilseeds, Pork and Diary.
Daily cutting reports from national, regional and trade press and broadcast media (including agriculture and food).
Understanding of our key trade media titles is of high importance.
Consistent and proactive human support to get the most out of the software.
Monthly report on all AHDB coverage which can be broken down by sector.
Development of reports with measures targeted to the business's needs (statistics that can be digested and understood across the business).
Ad-hoc specialist reporting - campaigns, topics and themes, issues management.
Full account management.
Human led and proactive reporting and insight to allow AHDB to understand more about:
its impact, share of voice
sentiment
key messages which resonate
our levy payer/stakeholder audience and wider consumer media
Understanding of industry spokespeople and how AHDB could invest in them and their role.
Press release distribution
Access to maintained media database
Press release analytics - including share of voice, key messages, spokespeople, key publications, tone, AHDB positioning
Press enquiry logging and tracking
Monthly reporting and analysis of impact of enquiries, key messages and themes.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 90
Price - Weighting: 10
two.2.11) Information about options
Options: Yes
Description of options
Extension options 1+1
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
Call off against RM6124
F02: Contract notice
Notice identifier: 2021/S 000-018833
Procurement identifier (OCID): ocds-h6vhtk-02d0ff
Published 4 August 2021, 10:45pm
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section five. Award of contract
Contract No
2025-766
Title
Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
8 December 2025
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Precise Media Monitoring Ltd
1 Finsbury Market, 2nd Floor,
London
EC2A 2BN
Country
United Kingdom
NUTS code
- UK - United Kingdom
Companies House
03247942
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £118,000
Total value of the contract/lot: £118,000
Section six. Complementary information
six.3) Additional information
Rm6124 mini competition call off
six.4) Procedures for review
six.4.1) Review body
AHDB
Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
Country
United Kingdom
six.4.3) Review procedure
Precise information on deadline(s) for review procedures
Contract is for 1 year with 1+1 options to extend