Scope
Description
Intergrated marketing campaign for IELTS on social platforms in China
Total value (estimated)
- £626,000 excluding VAT
- £626,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 May 2026 to 1 May 2029
- 3 years, 1 day
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Submission
Enquiry deadline
20 January 2026, 5:01pm
Submission type
Requests to participate
Deadline for requests to participate
7 February 2026, 5:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
2 April 2026
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Commercial | Value for money |
Cost | 45% |
| Quality | Intergrated marketing plan for IELTS |
Quality | 30% |
| Methodology and approach | Account team & KPIs |
Quality | 15% |
| Social value | Well-being amongst the workforce and in the workplace |
Quality | 10% |
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Competitive flexible procedure
Competitive flexible procedure description
Two stages tender is required and for those who pass stage 1, will be invited for stage 2 participant
Contracting authority
British Council
- Public Procurement Organisation Number: PHTN-1551-GCQH
1 Redman Place
London
E20 1JQ
United Kingdom
Region: UKI41 - Hackney and Newham
Organisation type: Public authority - sub-central government