- AFFINITY WATER LIMITED
- ANGLIAN WATER SERVICES LIMITED
- DWR CYMRU CYFYNGEDIG
- HAFREN DYFRDWY CYFYNGEDIG
- NORTHUMBRIAN WATER LIMITED
- PORTSMOUTH WATER LIMITED
- SEVERN TRENT WATER LIMITED
- SOUTHERN WATER SERVICES LIMITED
- SOUTH EAST WATER LIMITED
- SOUTH STAFFORDSHIRE WATER PLC
- SOUTH WEST WATER LIMITED
- SUTTON AND EAST SURREY WATER PLC
- THAMES WATER UTILITIES LIMITED
- UNITED UTILITIES WATER LIMITED
- Wessex Water Services Ltd
- YORKSHIRE WATER SERVICES LIMITED
Scope
Reference
PROC.0100
Description
We are pleased to announce that a successful tenderer has been identified to lead the Water Efficiency Campaign (WEC) for England and Wales, a significant milestone in the sector's long-term strategy to transform public water use.
This follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.
Subject to completion of the standstill period and final contract award, the contract will cover the design and delivery of a nationwide behaviour-change campaign to help households and businesses across England and Wales use water more efficiently.
Further details regarding the successful tenderer and programme timelines for the WEC will be released in due course.
Contract 1. Water Efficiency Campaign (WEC)
Supplier
Contract value
- £75,000,000 excluding VAT
- £90,000,000 including VAT
Above the relevant threshold
Award decision date
1 December 2025
Date assessment summaries were sent to tenderers
1 December 2025
Standstill period
- End: 16 December 2025
- 8 working days
Earliest date the contract will be signed
17 December 2025
Contract dates (estimated)
- 17 December 2025 to 31 March 2030
- 4 years, 3 months, 15 days
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
- UKL - Wales
Submission
Submission type
Requests to participate
Procedure
Procedure type
Competitive flexible procedure
Supplier
23RED LIMITED
- Companies House: 03974936
- Public Procurement Organisation Number: PDVJ-6687-HPWZ
95 Queen Victoria Street
London
EC4V 4HN
United Kingdom
Email: newbusiness@23red.com
Website: http://www.23red.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Water Efficiency Campaign (WEC)
Contracting authorities
AFFINITY WATER LIMITED
- Companies House: 02546950
- Public Procurement Organisation Number: PMRZ-1695-VBDV
Tamblin Way
Hatfield
AL10 9EZ
United Kingdom
Region: UKH23 - Hertfordshire
Organisation type: Private utility
ANGLIAN WATER SERVICES LIMITED
- Companies House: 02366656
- Public Procurement Organisation Number: PMZW-7779-DCNZ
Lancaster House Lancaster Way
Huntingdon
PE29 6XU
United Kingdom
Region: UKH12 - Cambridgeshire CC
Organisation type: Private utility
DWR CYMRU CYFYNGEDIG
- Companies House: 02366777
- Public Procurement Organisation Number: PLQZ-5134-YYJN
Dwr Cymru Welsh Water Linea, Fortran Road
Cardiff
CF3 0LT
United Kingdom
Email: Supplierqueries@dwrcymru.com
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Private utility
Devolved regulations that apply: Wales
HAFREN DYFRDWY CYFYNGEDIG
- Companies House: 03527628
- Public Procurement Organisation Number: PWGQ-2543-XWCR
Packsaddle Wrexham Road
Wrexham
LL14 4EH
United Kingdom
Region: UKL23 - Flintshire and Wrexham
Organisation type: Private utility
Devolved regulations that apply: Wales
NORTHUMBRIAN WATER LIMITED
- Companies House: 02366703
- Public Procurement Organisation Number: PRLG-5541-VHHG
Northumbria House
Pity Me
DH1 5FJ
United Kingdom
Email: laura.mcmain@nwl.co.uk
Region: UKC14 - Durham CC
Organisation type: Private utility
PORTSMOUTH WATER LIMITED
- Companies House: 02536455
- Public Procurement Organisation Number: PTQG-7125-BLXM
Brockhampton Springs
Havant
PO9 1LG
United Kingdom
Region: UKJ35 - South Hampshire
Organisation type: Private utility
SEVERN TRENT WATER LIMITED
- Companies House: 02366686
- Public Procurement Organisation Number: PQQN-5222-QDXR
Severn Trent Centre
Coventry
CV1 2LZ
United Kingdom
Region: UKG33 - Coventry
Organisation type: Private utility
SOUTHERN WATER SERVICES LIMITED
- Companies House: 02366670
- Public Procurement Organisation Number: PBJQ-2231-ZRPG
Southern House, Yeoman Road
Worthing
BN13 3NX
United Kingdom
Region: UKJ27 - West Sussex (South West)
Organisation type: Private utility
SOUTH EAST WATER LIMITED
- Companies House: 02679874
- Public Procurement Organisation Number: PJPW-3982-PJZX
South East Water Limited, Rocfort Road, Snodland
Kent
ME6 5AH
United Kingdom
Region: UKJ46 - West Kent
Organisation type: Private utility
SOUTH STAFFORDSHIRE WATER PLC
- Companies House: 02662742
- Public Procurement Organisation Number: PHTV-9327-JLNH
Green Lane
West Midlands
WS2 7PD
United Kingdom
Region: UKG38 - Walsall
Organisation type: Private utility
SOUTH WEST WATER LIMITED
- Companies House: 02366665
- Public Procurement Organisation Number: PQQD-9198-RDHP
Peninsula House, Rydon Lane
Exeter
EX2 7HR
United Kingdom
Email: groupprocurement@pennon-group.co.uk
Website: https://www.southwestwater.co.uk/
Region: UKK43 - Devon CC
Organisation type: Private utility
SUTTON AND EAST SURREY WATER PLC
- Companies House: 02447875
- Public Procurement Organisation Number: PZLM-4811-WTQD
66-74 London Road
Surrey
RH1 1LJ
United Kingdom
Region: UKJ26 - East Surrey
Organisation type: Private utility
THAMES WATER UTILITIES LIMITED
- Companies House: 02366661
- Public Procurement Organisation Number: PNQQ-4647-DTCV
Clearwater Court
Reading
RG1 8DB
United Kingdom
Region: UKJ11 - Berkshire
Organisation type: Private utility
UNITED UTILITIES WATER LIMITED
- Companies House: 02366678
- Public Procurement Organisation Number: PVVB-5589-BWHX
Haweswater House, Lingley Green Avenue
Great Sankey
WA5 3LP
United Kingdom
Region: UKD61 - Warrington
Organisation type: Private utility
Wessex Water Services Ltd
- Companies House: 2366648
- Public Procurement Organisation Number: PPVH-1185-WPZP
Wessex Water Services Ltd
Bath
BA2 7WW
United Kingdom
Email: supplier.enquiries@ytlgroup.co.uk
Website: http://wessexwater.co.uk
Region: UKK12 - Bath and North East Somerset, North Somerset and South Gloucestershire
Organisation type: Private utility
YORKSHIRE WATER SERVICES LIMITED
- Companies House: 02366682
- Public Procurement Organisation Number: PXGT-3622-WXBQ
Western House
Bradford
BD6 2SZ
United Kingdom
Region: UKE41 - Bradford
Organisation type: Private utility
Other organisation
These organisations are carrying out the procurement, or part of it, on behalf of the contracting authorities.
The Water Services Regulation Authority
Summary of their role in this procurement: Facilitating the procurement process
- Public Procurement Organisation Number: PPCX-7855-VXBT
Ofwat, Centre City Tower, 7 Hill Street
Birmingham
B5 4UA
United Kingdom
Email: procurement@ofwat.gov.uk
Region: UKG31 - Birmingham