Scope
Reference
ETCP-2025-0017
Description
We require an agency who can be the single point of contact between the Education Training Collectives Marketing Team and the service providers managing the available advertising space required and should be able to make use of the mediums listed. The aim being to promote the Etc. Further Education sites within Teesside to 14-16-year-olds, their parents and 18-65 for our adult courses and Higher Education delivery. Along with sourcing additional promotional opportunities for our commercial offering within the Northeast.
Contract 1. Media Advertising Agency V2 - 2025
Supplier
Contract value
- £1,200,000 excluding VAT
- £1,440,000 including VAT
Above the relevant threshold
Award decision date
5 December 2025
Date assessment summaries were sent to tenderers
5 December 2025
Standstill period
- End: 16 December 2025
- 8 working days
Earliest date the contract will be signed
18 December 2025
Contract dates (estimated)
- 18 December 2025 to 17 December 2026
- Possible extension to 17 December 2030
- 5 years
Description of possible extension:
2 x 24 months
Main procurement category
Services
Options
The right to additional purchases while the contract is valid.
Additional Media marketing options we are not currently utilising.
CPV classifications
- 79340000 - Advertising and marketing services
Contract locations
- UKC1 - Tees Valley and Durham
Information about tenders
- 5 tenders received
- 5 tenders assessed in the final stage:
- 5 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 4 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Open procedure
Supplier
Smart Outdoor Media Ltd
- Public Procurement Organisation Number: PGPH-2134-XCDJ
The Yard, Gillbridge Avenue
Sunderland
SR1 3AP
United Kingdom
Email: info@smartoutdoor.co.uk
Region: UKC23 - Sunderland
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Media Advertising Agency V2 - 2025
Contracting authority
The Education Training Collective
- UK Register of Learning Providers (UKPRN number): 10006341
Stockton Riverside College
Thornaby
TS176FB
United Kingdom
Contact name: Phillip Iverson
Telephone: 01642865426
Email: phillip.iverson@the-etc.ac.uk
Website: http://www.the-etc.ac.uk
Region: UKC11 - Hartlepool and Stockton-on-Tees
Organisation type: Public authority - sub-central government