Scope
Reference
BS.0513
Description
Ordnance Survey (OS) is Great Britain's National Mapping Service, providing the trusted location data that underpins everyday life. From transport and utilities to housing and logistics, our data supports critical infrastructure, public services, and economic growth. OS also supports the nation getting outside with the award-winning OS Maps app and other OS products, including guidebooks and physical products.
OS maintains the National Map, a vast database of over 600 million geospatial features, updated 20,000 times a day. Our expertise in location intelligence helps businesses, government, and communities make smarter decisions - whether planning sustainable cities, managing climate risks, or improving connectivity - because everything happens somewhere.
As part of the Department for Science, Innovation and Technology (DSIT), we are driving the future of geospatial insights, ensuring Britain remains a leader in location data, and enabling a better-connected, more efficient, and resilient nation.
This contract has been awarded to Oban Multilingual Strategy Limited to support Ordnance Survey. Oban Multilingual Strategy Limited will deliver an SEO and ASO audit, a Multi-domain SEO and ASO strategy and then provide ongoing SEO services. The contract is for an initial two years (with an optional 12-month extension).
This contract value is up to £450,000. This amount is not guaranteed and will flex depending on the amount.
Contract 1. Search Engine Optimisation (SEO) and App Store Optimisation (ASO) Services
Supplier
Contract value
- £450,000 excluding VAT
- £540,000 including VAT
Above the relevant threshold
Award decision date
2 December 2025
Date assessment summaries were sent to tenderers
2 December 2025
Standstill period
- End: 11 December 2025
- 8 working days
Earliest date the contract will be signed
22 December 2025
Contract dates (estimated)
- 5 January 2026 to 4 January 2028
- Possible extension to 4 January 2029
- 3 years
Description of possible extension:
The option for an additional 12-month extension, subject to performance.
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- UK - United Kingdom
Information about tenders
- 13 tenders received
- 12 tenders assessed in the final stage:
- 12 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 11 suppliers unsuccessful (details included for contracts over £5 million)
Submission
Submission type
Tenders
Procedure
Procedure type
Competitive flexible procedure
Special regime
Concession
Supplier
Oban Multilingual Strategy Limited, trading as Oban International
- Companies House: 04696821
Preston Park House
Brighton
BN16SB
United Kingdom
Region: UKJ21 - Brighton and Hove
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Search Engine Optimisation (SEO) and App Store Optimisation (ASO) Services
Contracting authority
ORDNANCE SURVEY LIMITED
- Companies House: 09121572
Explorer House Adanac Drive
Southampton
SO16 0AS
United Kingdom
Contact name: Caroline Eadie
Telephone: +442380055091
Email: caroline.eadie@os.uk
Website: http://www.os.uk
Region: UKJ36 - Central Hampshire
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)