Scope
Reference
RBGKEW1483
Description
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base.
The scope of this project it:
• Strategy development and audience insight
• Proposition development
• Key messages
• Case studies
Creative development, media buying and activation are not part of this brief.
Contract 1
Supplier
Contract value
- £36,000 excluding VAT
- £43,200 including VAT
Below the relevant threshold
Date signed
3 November 2025
Contract dates
- 3 November 2025 to 31 October 2026
- Possible extension to 30 October 2027
- 1 year, 11 months, 28 days
Description of possible extension:
1 Year.
Main procurement category
Services
CPV classifications
- 79413000 - Marketing management consultancy services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Procedure
Procedure type
Below threshold - without competition
Supplier
Legacy Futures
The Gridiron Building Pancras Square
London
N1C 4AG
United Kingdom
Email: hello@legacyfutures.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1
Contracting authority
Board of Trustees of the Royal Botanic Gardens Kew
- Charity Commission (England and Wales): 803428
- Public Procurement Organisation Number: PGTT-3583-QXLN
THE HERBARIUM
KEW GREEN
TW9 3AE
United Kingdom
Email: procurement@kew.org
Region: UKI75 - Hounslow and Richmond upon Thames
Organisation type: Public authority - central government