Section one: Contracting authority
one.1) Name and addresses
Social Care Wales
South Gate House, Wood Street
Cardiff
CF10 1EW
Contact
Procurement Team
Telephone
+44 3003033444
Country
United Kingdom
NUTS code
UKL - Wales
Internet address(es)
Main address
Buyer's address
https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0289
one.2) Information about joint procurement
The contract is awarded by a central purchasing body
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
General public services
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales
two.1.2) Main CPV code
- 79341400 - Advertising campaign services
two.1.3) Type of contract
Services
two.1.4) Short description
This is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £0.01
two.2) Description
two.2.2) Additional CPV code(s)
- 79341400 - Advertising campaign services
two.2.3) Place of performance
NUTS codes
- UKL - Wales
two.2.4) Description of the procurement
Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework
Reference: NPS-CS-107-20
Social Care Wales’s Requirements
Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns.
The creative partner must:
- Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects.
- Optimize impact and ensure value for money within the available budget.
- Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print.
- Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups.
- Manage budget planning and oversight ensuring adherence to agreed financial parameters.
- Maintain clear communication processes with the We Care Wales team.
- Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data.
- Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards.
- Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences.
two.2.5) Award criteria
Quality criterion - Name: Quality / Weighting: 70
Quality criterion - Name: Social Value / Weighting: 10
Price - Weighting: 20
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
two.2.14) Additional information
With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025.
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Restricted procedure
four.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
four.2) Administrative information
four.2.1) Previous publication concerning this procedure
Notice number: 2025/S 054-006734
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
24 November 2025
five.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
COWSHED COMMUNICATION LIMITED
1st Floor, Park House , Greyfriars Road
Cardiff
CF103AF
Country
United Kingdom
NUTS code
- UKL22 - Cardiff and Vale of Glamorgan
The contractor is an SME
No
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £0.01
Total value of the contract/lot: £0.01
Section six. Complementary information
six.3) Additional information
All Supplier Assessment Summaries sent to all Supplier's 24.11.25
A standstill period initiated until 5 December 2025
This will be a zero-value, zero-hour arrangement, offering flexibility to align delivery with evolving needs. There is no guarantee of any minimum level of work or spend under the Contract.
This Contract will be set with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work.
Work will be commissioned on an ‘as required’ basis, dependent on Social Care Wales’s needs and subject to budget availability. Individual projects will be agreed in writing, with scope, deliverables, timescales, and pricing confirmed prior to commencement against submitted rate cards.
.
(WA Ref:158607)
six.4) Procedures for review
six.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
Telephone
+44 2079477501
Country
United Kingdom