Scope
Reference
2035-768
Description
The AHDB representative requirements for the selected markets include, but not limited to:
• Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year
• Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers.
• Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers.
As appropriate, work jointly with these contacts to successfully deliver promotional activities .
Initial 2 year contract with options of 1+1 extensions
Closing date is NOON 19th Jan 2026.
Estimated cost £170k (VAT inclusive) per annum.
e-Sourcing portal is https://defra-family.force.com/s/Welcome
Total value (estimated)
- £566,666 excluding VAT
- £680,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 April 2026 to 31 March 2028
- Possible extension to 31 March 2030
- 4 years
Description of possible extension:
1+1
Main procurement category
Services
CPV classifications
- 79342000 - Marketing services
Contract locations
- NL - Netherlands
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
12 January 2026, 12:00pm
Tender submission deadline
19 January 2026, 12:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
17 February 2026
Recurring procurement
Publication date of next tender notice (estimated): 1 November 2029
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical/Quality & Price | Quality/Technical 75% Cost 25% |
Quality | 75.00% |
| Price | 25% Price |
Price | 25.00% |
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
- Public Procurement Organisation Number: PBHX-8363-MBBV
Middlemarch Business Park
Coventry
CV3 4SU
United Kingdom
Contact name: Sarah Waters
Email: procurement@ahdb.org.uk
Region: UKG13 - Warwickshire
Organisation type: Public authority - sub-central government