Scope
Description
In October 2023, the UK & Ireland (UK&I) successfully secured the rights to host UEFA EURO 2028. The tournament will take place in England, Scotland, Wales and the Republic of Ireland, over 31 days in June and July 2028. Matches will take place at 9 stadia and 8 cities; Birmingham, Cardiff, Dublin, Glasgow, Liverpool, London, Manchester and Newcastle.
Hosting Partners are aiming to implement a single, combined evaluation of the socioeconomic impacts and legacy benefits of UEFA EURO 2028, which can service the requirements of domestic delivery partners (The Football Association, Scottish Football Association, Football Association of Wales, Football Association of Ireland; Government of Ireland, Scottish Government, UK Government, Welsh Government),as well as host city partners, and UEFA.
UK Sport, Scottish Government and Welsh Government (the Contracting Authorities) are conducting Pre-Market Engagement to gather market intelligence and refine the scope of a potential future procurement for UEFA EURO 2028 Tournament Evaluation Services. This Preliminary Market Engagement will take place via a supplier briefing event to be held in London on 12 January 2026.
To express an interest in attending please advise by emailing euro2028procurement@uksport.gov.uk by 5pm Wednesday 17 December. Dependent on overall numbers, places may be restricted to 2 per company.
Total value (estimated)
- £1,875,000 excluding VAT
- £2,250,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 July 2026 to 31 December 2030
- 4 years, 6 months
Main procurement category
Services
CPV classifications
- 73110000 - Research services
- 73200000 - Research and development consultancy services
- 79311100 - Survey design services
- 79311200 - Survey conduction services
- 79311300 - Survey analysis services
- 79311400 - Economic research services
- 79311410 - Economic impact assessment
- 79313000 - Performance review services
- 92600000 - Sporting services
Contract locations
- UK - United Kingdom
Engagement
Engagement deadline
17 December 2025
Engagement process description
Engagement 1
This procurement will be progressed using the Competitive Flexible procedure utilising Procurement Act 2023.
As part of plans to finalise the approach being taken to procure the services, the Contracting Authorities will be conducting preliminary market engagement via a supplier briefing event.
Engagement deadline
Wednesday 17 December 2025
Engagement process description
The Supplier Briefing is to be held on 12 January 2026. To express an interest in attending please email euro2028procurement@uksport.gov.uk by 5pm on Wednesday 17 December.
Dependent on overall numbers, places may be restricted to 2 per company. The event will be held in London with virtual options made available for those who are unable to attend in person. The event will provide prospective suppliers with details of:
- The contracting authorities
- The tournament hosting partnership and details of how evaluation of the tournament will be governed
- The expertise required to deliver the contract
- The envisaged contract scope and outputs sought
Suppliers are invited to attend the supplier briefing event and provide feedback on the procurement plan being developed either, on the day at the briefing event, or via submissions to be submitted to UK Sport from 12 - 23 January 2026.
Further details can be found:
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Contracting authorities
THE UNITED KINGDOM SPORTS COUNCIL
- Companies House: RC000765
10 South Colonnade
LONDON
E14 4PU
United Kingdom
Region: UKI42 - Tower Hamlets
Organisation type: Public authority - central government
Scottish Government
- Public Procurement Organisation Number: PVCB-3739-TNGL
5 Atlantic Quay, 150 Broomielaw
Glasgow
G2 8LU
United Kingdom
Email: pcs-tender@gov.scot
Region: UKM82 - Glasgow City
Organisation type: Public authority - central government
Devolved regulations that apply: Scotland
Welsh Government
- Public Procurement Organisation Number: PQYQ-3841-BHTP
Government Office King Edward VII Ave
Cardiff
CF10 3NQ
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - central government
Devolved regulations that apply: Wales