Scope
Reference
UOE/2025/060/JU
Description
We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
Contract 1. Provision of a Web Optimisation Platform
Supplier
Contract value
- £219,800 excluding VAT
- £263,760 including VAT
Above the relevant threshold
Award decision date
6 November 2025
Date assessment summaries were sent to tenderers
7 November 2025
Standstill period
- End: 26 November 2025
- 8 working days
Earliest date the contract will be signed
1 December 2025
Contract dates (estimated)
- 2 December 2025 to 1 December 2026
- Possible extension to 1 December 2029
- 4 years
Description of possible extension:
Up to three extension in increments of up to twelve months
Main procurement category
Services
CPV classifications
- 72000000 - IT services: consulting, software development, Internet and support
Contract locations
- UK - United Kingdom
Information about tenders
- 7 tenders received
- 7 tenders assessed in the final stage:
- 7 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 6 suppliers unsuccessful (details included for contracts over £5 million)
Procedure
Procedure type
Open procedure
Supplier
AB Tasty LTD
- Public Procurement Organisation Number: PQDD-6716-QXXR
C/O Pramex International Ltd 8th Floor South, 11 Old Jewry,
London
EC2R 8DU
United Kingdom
Telephone: +44 7477472339
Email: ganesh.kumar@abtasty.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Provision of a Web Optimisation Platform
Contracting authority
University of Exeter
- Public Procurement Organisation Number: PZYG-2396-XCRZ
Northcote House
Exeter
EX4 4QH
United Kingdom
Region: UKK43 - Devon CC
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)