Scope
Description
Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are:
Enhancing brand visibility
Driving student recruitment across all levels
Effectively promoting the University's diverse range of courses and programmes
Agency / Third-Party Spend:
£300,000 × 3 years + 1 year + 1 year = £1,500,000
This amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.
Contract 1. Digital Advertising Agency Services
Supplier
Contract value
- £1,800,000 including VAT
Above the relevant threshold
Award decision date
30 October 2025
Date assessment summaries were sent to tenderers
30 October 2025
Standstill period
- End: 26 November 2025
- 8 working days
Earliest date the contract will be signed
27 November 2025
Contract dates (estimated)
- 30 January 2026 to 30 January 2029
- Possible extension to 30 January 2031
- 5 years, 1 day
Description of possible extension:
A three-year contract with the option to extend for two additional one-year periods. Extensions will be exercised if AUB considers the supplier's performance satisfactory and requires additional time to tender for a new service.
Main procurement category
Services
CPV classifications
- 79341200 - Advertising management services
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Information about tenders
- 23 tenders received
- 4 tenders assessed in the final stage:
- 4 submitted by small and medium-sized enterprises (SME)
- 0 submitted by voluntary, community and social enterprises (VCSE)
- 1 supplier awarded contracts
- 3 suppliers unsuccessful (details included for contracts over £5 million)
Submission
Submission type
Requests to participate
Procedure
Procedure type
Competitive flexible procedure
Supplier
HYBRID NEWS LIMITED
- Companies House: 06993551
- Public Procurement Organisation Number: PCJL-7563-YRGZ
46-48 Queen Charlotte Street
Bristol
BS1 4HX
United Kingdom
Email: bids@hybrid.co
Website: http://hybrid.co
Region: UKK11 - Bristol, City of
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. Digital Advertising Agency Services
Contracting authority
Arts University Bournemouth
- Public Procurement Organisation Number: PVCG-5182-VTDJ
7 Fern Barrow, Wallisdown
Poole
BH125HH
United Kingdom
Email: procurement@aub.ac.uk
Region: UKK24 - Bournemouth, Christchurch and Poole
Organisation type: Public authority - sub-central government