Scope
Description
The Procurement is for the the provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services.
The Agency will be responsible for the development and delivery of integrated through the line campaigns for the Customer to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in an agreed brief and subsequent scope of work.
Campaigns could include, but are not limited to: -
Annual SWR leisure campaigns,
Tactical Campaigns,
Commuter campaigns,
Reactive campaigns.
Such campaigns will comprise of multiple owned, earned and paid channels (as agreed in writing in a separate scope of work for each campaign) including, but not limited to: -
TV,
Radio,
Email,
Digital display,
Website,
Social media,
Station Posters and on-board media.
Leaflets & flyers,
Press,
Services supplied to include:
Creative services
Account and Project Management services
Financial reconciliations services
Production services
Contract dates (estimated)
- 1 June 2026 to 31 May 2028
- Possible extension to 31 May 2030
- 4 years
Description of possible extension:
to be confirmed
Main procurement category
Services
CPV classifications
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
Contract locations
- UKC - North East (England)
- UKD - North West (England)
- UKE - Yorkshire and the Humber
- UKF - East Midlands (England)
- UKG - West Midlands (England)
- UKH - East of England
- UKI - London
- UKJ - South East (England)
- UKK - South West (England)
Participation
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Publication date of tender notice (estimated)
1 December 2025
Submission type
Tenders
Tender submission deadline
30 January 2026, 11:59pm
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
6 March 2026
Procedure
Procedure type
Competitive flexible procedure
Contracting authority
SOUTH WESTERN RAILWAY LIMITED
- Companies House: 03266760
- Public Procurement Organisation Number: PQHL-7495-VCQT
South Bank Central 4th Floor, 30 Stamford Street,
London
SE1 9LQ
United Kingdom
Region: UKI44 - Lewisham and Southwark
Organisation type: Public undertaking (commercial organisation subject to public authority oversight)