Award

GDPR Preference System (Cassie)

  • THE OPEN UNIVERSITY

UK5: Transparency notice - Procurement Act 2023 - view information about notice types

Notice identifier: 2025/S 000-072221

Procurement identifier (OCID): ocds-h6vhtk-05dd30

Published 7 November 2025, 5:56pm



Scope

Reference

OUPA10540

Description

Direct award for the renewal of licenses for the GDPR Preference software 'Cassie'


Contract 1. GDPR Preference System (Cassie)

Supplier

Contract value

  • £481,739 excluding VAT
  • £578,087 including VAT

Above the relevant threshold

Earliest date the contract will be signed

4 December 2025

Contract dates (estimated)

  • 6 December 2025 to 5 December 2028
  • Possible extension to 5 December 2030
  • 5 years

Description of possible extension:

Option to extend software licenses for up to maximum of an additional 2 years. The estimated value of the additional extension option is anticipated to be circa £387,490 ex VAT / £464,991 inc VAT

Main procurement category

Goods

CPV classifications

  • 48000000 - Software package and information systems

Contract locations

  • UKJ12 - Milton Keynes

Other information

Conflicts assessment prepared/revised

Yes


Procedure

Procedure type

Direct award

Direct award justification

  • Single supplier - intellectual property or exclusive rights
  • Single supplier - technical reasons

The Cassie consent and preferencing management platform is heavily embedded in the Open University's complex website estate.

The intention is to re-assess the market for this requirement. This direct award

ensures continuity of service with the existing provider and provides sufficient time for market research, a potential tender process, and the time it would take to transition to a new provider, with the option to extend to cover any delays in this process.


Supplier

SYRENIS LIMITED

  • Public Procurement Organisation Number: PWGZ-6338-LVBR

Daresbury

Warrington

WA4 4AB

United Kingdom

Telephone: +442045519501

Email: daniel.mount@trustcassie.com

Region: UKD71 - East Merseyside

Small or medium-sized enterprise (SME): No

Voluntary, community or social enterprise (VCSE): No

Contract 1. GDPR Preference System (Cassie)


Contracting authority

THE OPEN UNIVERSITY

  • Charity Commission (England and Wales): RC000391

Walton Hall

Milton Keynes

MK7 6AA

United Kingdom

Region: UKJ12 - Milton Keynes

Organisation type: Public authority - sub-central government