Scope
Reference
ID 6030015
Description
The Department of Agriculture, Environment and Rural Affairs (DAERA), hereby referred to as 'the Buyer', wishes to appoint a Supplier to deliver advertising and related services for campaign advertising. The primary purpose of this campaign is to help Lough Neagh to recover and to help improve the quality of other water bodies, including rivers, lakes and coastal water, (source to sea) across Northern Ireland.
The campaign will provide information on the steps that we can all take to improve water quality, with the issue of Blue Green Algae in Lough Neagh being a significant focus.
Total value (estimated)
- £450,000 excluding VAT
- £540,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 14 January 2026 to 30 April 2027
- Possible extension to 30 April 2028
- 2 years, 3 months, 18 days
Description of possible extension:
There is an option of one possible extension of up to twelve months.
Main procurement category
Services
CPV classifications
- 79341000 - Advertising services
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79341200 - Advertising management services
Contract locations
- UKN - Northern Ireland
Participation
Legal and financial capacity conditions of participation
Not Applicable
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
1 December 2025, 3:00pm
Tender submission deadline
8 December 2025, 3:00pm
Submission address and any special instructions
Tenders must be submitted on etenders.ni.gov.uk
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
12 January 2026
Award criteria
| Name | Description | Type |
|---|---|---|
| AC1 - Strategic Solution | Tenderers must: • Provide a strategic solution to requirements of the specification, including identifying the key issues and challenges and how these would be handled. • Provide learnings from... |
Quality |
| AC2 - Media Strategy, Rationale and Media Plan | Tenderers must: Outline the Media Strategy including. 1. An analysis of the target audience's media consumption. 2. A rationale for the media proposed and timings, including how each media can... |
Quality |
| AC3 - Key Personnel Experience | Key Personnel Experience Tenderers must demonstrate, by way of example(s) achieved in the last 3 years, experience of the proposed team of Key Personnel who will be assigned to deliver this requirement... |
Quality |
| AC4 - Proposals for research and evaluation | Tenderers are required to provide one research outline methodology commensurate to the budget. All research proposals received must be supplied along with a recommendation and rationale on the best... |
Quality |
| AC5 - Total Campaign Delivery Cost | Cost | |
| AC6 - Average Hourly Rate | Cost |
Weighting description
70 percent quality and 30 percent cost
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
Department of Agriculture, Environment and Rural Affairs
- Public Procurement Organisation Number: PLDR-5748-GBBJ
303 Airport Road
Belfast
BT3 9ED
United Kingdom
Email: SSDAdmin.CPD@finance-ni.gov.uk
Website: https://www.daera-ni.gov.uk/
Region: UKN06 - Belfast
Organisation type: Public authority - central government
Devolved regulations that apply: Northern Ireland
Other organisation
These organisations are carrying out the procurement, or part of it, on behalf of the contracting authorities.
CPD - Supplies & Service Division
Summary of their role in this procurement: Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland
- Public Procurement Organisation Number: PVWG-8426-YWXV
303 Airport Rd W
Belfast
BT3 9HB
United Kingdom
Region: UKN06 - Belfast