Scope
Reference
DN796532
Description
A collaboration of Liverpool City Region (LCR) businesses and public partners are
working together to promote LCR as a complete destination with the aim of attracting
more visitors, increasing duration of stay and dispersing them across the region. The
project, which has several interwoven and mutually supporting workstreams, aims to
boost tourist numbers to the region and ensure that they and their wealth are dispersed
across all of the city region's products. The workstreams are:
• Destination Marketing to Business & Leisure Markets (Led by LCR Destination
Partnership (DP)) - a strategic approach to destination marketing across the city
region with individual public and private partners plugged into an overarching
campaign strategy.
• Route Development (Led by LJLA) - developing inbound routes and relationships
with airlines to support the increase in international visitors.
• Digital Development (Led by LCR DP) - the development of three destination
websites (Liverpool, Southport & Wirral).
• Destination Welcome (Led by LJLA) (see below)
• Research & Evaluation (Led by Northwest Research) - primary research in visitor
destinations and analysis of digital campaigns.
Total value (estimated)
- £40,000 excluding VAT
- £50,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 5 December 2025 to 31 March 2026
- 3 months, 27 days
Main procurement category
Services
CPV classifications
- 63513000 - Tourist information services
Contract locations
- UKD72 - Liverpool
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
19 November 2025, 12:00pm
Tender submission deadline
28 November 2025, 12:00pm
Submission address and any special instructions
To view the tender pack and be able to respond to this tender opportunity. Please visit:
https://procontract.due-north.com if you are already registered and you will be able to search for the tender opportunity via the project name or the DN reference number.
Or if you need to register please visit:
https://procontract.duenorth.com/SupplierRegistration/Register
Tenders may be submitted electronically
No
Award criteria
This procurement as the contract value is capped to a set amount in line with the grant funding.
The Quality Weighting is there for been given 100%
Procedure
Procedure type
Below threshold - open competition
Special regime
Light touch
Contracting authority
Liverpool City Region Combined Authority
- Public Procurement Organisation Number: PNDZ-8253-CJJM
1 Mann Island
Liverpool
L3 1BP
United Kingdom
Region: UKD72 - Liverpool
Organisation type: Public authority - sub-central government