Scope
Reference
2025-WMGC-0583
Description
The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation.
It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here.
WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities.
The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com
The West Midlands Growth Company has a requirement to appoint an external consultant to support with a six-month programme of strategic communications activity to support its overarching objective of Enhancing the Profile and Reputation of the Region.
The brief is to help drive high-level awareness and interest surrounding the West Midlands, particularly from a business, stakeholder and political audience.
The communications programme will run from mid-September 2025 - March 2026.
The consultant shall be retained on a flexible basis, drawing down an average of approximately two (2) days per week, with specific hours and days to be determined as reasonable required by the Company.
Contract 1. Strategic Communications for Regional Promotion
Supplier
Contract value
- £42,000 excluding VAT
- £50,400 including VAT
Below the relevant threshold
Date signed
27 October 2025
Contract dates
- 27 October 2025 to 31 March 2026
- 5 months, 5 days
Main procurement category
Services
CPV classifications
- 79416200 - Public relations consultancy services
Procedure
Procedure type
Below threshold - open competition
Supplier
BakerBaird Communications
45 Wollaton St
Nottingham
NG1 5FW
United Kingdom
Telephone: 07799678009
Email: stuart@bakerbaird.com
Region: UKF14 - Nottingham
Small or medium-sized enterprise (SME): No
Voluntary, community or social enterprise (VCSE): No
Contract 1. Strategic Communications for Regional Promotion
Contracting authority
WEST MIDLANDS GROWTH COMPANY LIMITED
- Companies House: 01631329
11th Floor The Colmore Building
Birmingham
B4 6AT
United Kingdom
Email: procurement@wmgrowth.com
Region: UKG31 - Birmingham
Organisation type: Public authority - sub-central government