Scope
Description
Supporting with delivering the customer strategy through three workstreams - Segmentation and engagement plan
Customer insight
Customer Value Proposition
Contract 1. THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES
Supplier
Contract value
- £288,000 excluding VAT
- £324,600 including VAT
Above the relevant threshold
Award decision date
4 November 2025
Standstill period
- End: 13 November 2025
- 8 working days
Earliest date the contract will be signed
14 November 2025
Contract dates (estimated)
- 15 November 2025 to 14 November 2026
- Possible extension to 31 December 2026
- 1 year, 1 month, 16 days
Description of possible extension:
Further work to support delivery of customer strategy.
Main procurement category
Services
CPV classifications
- 72224000 - Project management consultancy services
Contract locations
- UK - United Kingdom
Procedure
Procedure type
Direct award
Supplier
APRIL STRATEGY LLP
- Companies House: OC328570
71-75 Shelton Street
London, England
WC2H 9JQ
United Kingdom
Email: info@aprilstrategy.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Supported employment provider: No
Public service mutual: No
Contract 1. THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES
Contracting authority
The Crown Estate
- Public Procurement Organisation Number: PYYN-4743-GYVQ
1 St James Market
London
SW1Y 4AH
United Kingdom
Email: tenders@thecrownestate.co.uk
Region: UKI32 - Westminster
Organisation type: Public authority - central government