Scope
Description
New thinking of customer value propositions owned by senior stakeholders and used to direct strategic conversations with customer relationship teams
Complete customer prioritised list and engagement plans across Marine and Urban
Customer profiles adapted for use by Insight team and customer relationship teams
Contract 1. THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES
Supplier
Contract value
- £288,000 excluding VAT
- £324,600 including VAT
Above the relevant threshold
Earliest date the contract will be signed
14 November 2025
Contract dates (estimated)
- 15 November 2025 to 14 November 2026
- 1 year
Main procurement category
Services
CPV classifications
- 72224000 - Project management consultancy services
Contract locations
- UK - United Kingdom
Participation
Particular suitability
Small and medium-sized enterprises (SME)
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Direct award
Direct award justification
Additional or repeat goods, services or works - further goods, services or works following a competitive procedure
April Strategy was contracted with us to deliver our customer strategy following a full tender in 2021 - the segmentation work specifically, is using a methodology which we built together. The segmentation work with them is nearing completion. They have full awareness and direct engagement in our business - across SBUs into sectors.
Supplier
APRIL STRATEGY LLP
- Companies House: OC328570
71-75 Shelton Street
London, England
WC2H 9JQ
United Kingdom
Email: info@aprilstrategy.com
Region: UKI31 - Camden and City of London
Small or medium-sized enterprise (SME): Yes
Voluntary, community or social enterprise (VCSE): No
Contract 1. THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES
Contracting authority
The Crown Estate
- Public Procurement Organisation Number: PYYN-4743-GYVQ
1 St James Market
London
SW1Y 4AH
United Kingdom
Email: tenders@thecrownestate.co.uk
Region: UKI32 - Westminster
Organisation type: Public authority - central government