Scope
Description
The Web Content Designer will work closely with the Digital Marketing Lead and Digital Programme Lead to: Create new content. Draft new, user-centred web content where user needs or gaps are identified. Ensure all content is actionable, purposeful and easy to understand. Rework existing content. Rewrite identified pages to make content actionable, accessible, and aligned with the needs of the user. Transform long or complex materials into clear, web-ready summaries with links to supporting information. Follow Sport Wales' style and Governance. Follow Sport Wales' content governance principles and brand guidelines. Write in plain English and Welsh, aiming for a reading age of 9-11. Use a consistent tone, structure, and design patterns across all content. Ensure Accessibility and Compliance. Apply best practice for headings, structuring, alt text, styles, and accessible formats. Comply with the Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018. Demonstrate a strong understanding of WCAG 2.2 AA standards. Design for our audiences. Ensure every page is purposeful and serves one or more of our key audience groups. Base all design choices on evidence from our user research. Optimise for searchability and SEO. Create content with user search behaviour in mind. Ensure discoverability by using language that users are likely to search for. Deliver bilingually. Ensure Welsh Language content is treated no less favourably than English Language. Bilingual Welsh/English language web-ready content is mandatory, to be delivered either via the successful supplier directly or through sub-contracted arrangements.
Total value (estimated)
- £20,000 excluding VAT
- £24,000 including VAT
Below the relevant threshold
Contract dates (estimated)
- 12 January 2026 to 31 March 2027
- 1 year, 2 months, 20 days
Main procurement category
Services
CPV classifications
- 72000000 - IT services: consulting, software development, Internet and support
- 73300000 - Design and execution of research and development
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
Contract locations
- UKL - Wales
Participation
Conditions of participation
Bidders must score 3 or above in all Skills and Experience requirements to be considered eligible for the project to be applied at the discretion of Sport Wales.
Particular suitability
Small and medium-sized enterprises (SME)
Submission
Enquiry deadline
21 November 2025, 12:00pm
Tender submission deadline
28 November 2025, 11:59pm
Electronic auction will be used
Yes
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Award criteria
| Name | Type | Weighting |
|---|---|---|
| Skills & Experience | Quality | 80.00% |
| Commercial | Cost | 20.00% |
Procedure
Procedure type
Below threshold - open competition
Documents
Associated tender documents
https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=350422
Tender Document - Welsh
https://www.sell2wales.gov.wales/Assets/NoticeBuilder_FileDownload.aspx?id=350423
Tender Document - English
Contracting authority
Sport Wales
- Charity Commission (England and Wales): 524477
Sport Wales National Centre
Cardiff
CF11 9SW
United Kingdom
Region: UKL22 - Cardiff and Vale of Glamorgan
Organisation type: Public authority - sub-central government
Devolved regulations that apply: Wales