Scope
Description
Reading Borough Council (RBC) is looking to appoint a supplier to supply, install and maintain its estate of bus shelters. This opportunity is being offered on a concession basis whereby the supplier will take on all financial and operational risks associated with the supply, installation and maintenance of the bus shelters. In return, the supplier will have the opportunity to sell advertising space available within the bus shelter structure, including digital displays. The supplier will be expected to pay a Minimum Rent Guarantee (MRG) to the council. The supplier will also have the opportunity for the supply, installation and maintenance of freestanding digital advertising units (FSUs) and potentially other street furniture capable of integrating advertising displays. All advertising will be subject to standard planning conditions, which the supplier will be responsible for obtaining.
Total value (estimated)
- £2,000,000 excluding VAT
- £2,400,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 9 March 2026 to 8 March 2041
- Possible extension to 8 March 2044
- 18 years
Description of possible extension:
3 x 1 year extension subject to satisfactory performance
Main procurement category
Services
CPV classifications
- 34928440 - Bus-stop posts
- 44212321 - Bus shelters
- 79341000 - Advertising services
- 79341200 - Advertising management services
Contract locations
- UKJ11 - Berkshire
Submission
Tender submission deadline
1 December 2025, 5:00pm
Submission address and any special instructions
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
26 January 2026
Award criteria
| Name | Description | Type |
|---|---|---|
| Simple description | Awarded on the basis of 30% price and 70% quality. The quality criteria to be used is as follows: Score Classification Definition 0 No response No response at all or insufficient information provided in... |
Price |
Weighting description
Awarded on the basis of 30% price and 70% quality. The quality criteria to be used is as follows:
Score Classification Definition
0 No response
No response at all or insufficient information provided in the response such that the response is totally un-assessable and/or incomprehensible. The response is considered non-compliant with the requirements or minimum standards.
2 Poor
The response does not meet several significant areas in the Council's requirements. Little or no detail has been...
Other information
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Special regime
Concession
Contracting authority
Reading Borough Council
- Public Procurement Organisation Number: PWBJ-9435-VXQQ
Bridge Street
Reading
RG1 2LU
United Kingdom
Contact name: Susan Jones
Email: pchub@reading.gov.uk
Region: UKJ11 - Berkshire
Organisation type: Public authority - sub-central government