Scope
Reference
PRT-COMM-ESG-2025-0001
Description
WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation's strategic objectives.
Total value (estimated)
- £18,000,000 including VAT
Above the relevant threshold
Contract dates (estimated)
- 1 February 2026 to 31 January 2029
- Possible extension to 31 January 2031
- 5 years
Description of possible extension:
The contract can be extended by 2 periods of 12 Months at the sole discretion of WMCA
Main procurement category
Services
CPV classifications
- 79341400 - Advertising campaign services
Contract locations
- UKG - West Midlands (England)
Participation
Legal and financial capacity conditions of participation
Financial Capacity assessed through self-completion of WMCA's Financial Risk Assessment Tool.
If a 'Fail' or 'Flag as Risk' is received for any metrics, the tenderer MUST engage with WMCA BEFORE THE END OF THE CLARIFICATION PERIOD to provide an explanation and agree mitigation measures. If Tenderers receive a 'Fail' or 'Flag as Risk' and don't engage during the clarification period, they will Fail this condition of participation.
The Concessionaire will be required to hold the following levels of insurance;
• Professional Indemnity: £2,000,000
• Public Liability: £5,000,000
• Employers' Liability: £10,000,000
• Cyber Liability: £1,000,000
Tenderers must confirm that they commit to obtaining and maintaining these levels of insurance throughout the duration of the contract and must upload either;
a) Insurance Certificates showing that these levels of cover are currently held; or
b) A letter/quotation from an insurance company confirming that they would offer the required level of insurance
Technical ability conditions of participation
A Procurement Specific Questionnaire (PSQ) will be used.
Insurance Requirements - Pass/Fail
Financial Standings - Pass/Fail
Modern Slavery 2015 - Pass/Fail
Real Living wage - Pass/Fail
Particular suitability
- Small and medium-sized enterprises (SME)
- Voluntary, community and social enterprises (VCSE)
Submission
Enquiry deadline
13 November 2025, 5:00pm
Tender submission deadline
24 November 2025, 5:00pm
Submission address and any special instructions
Via Bravo
https://wmca.ukp.app.jaggaer.com/go/47290782019A0BA65FD1
Interested suppliers will need to register for a Bravo account if required
Tenders may be submitted electronically
Yes
Languages that may be used for submission
English
Award decision date (estimated)
14 January 2026
Award criteria
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical Quality Assessment | 6 Technical/Quality questions are to be answered. Each question carries a weighting, with the total weighting for all questions totalling 70%. |
Quality | 70% |
| Price | Price | 30% |
Other information
Applicable trade agreements
- Government Procurement Agreement (GPA)
Conflicts assessment prepared/revised
Yes
Procedure
Procedure type
Open procedure
Contracting authority
West Midlands Combined Authority
- Public Procurement Organisation Number: PGMD-1353-PZVX
16 Summer Lane
Birmingham
B19 3SD
United Kingdom
Email: procurement.team@wmca.org.uk
Website: http://www.WMCA.org.uk
Region: UKG31 - Birmingham
Organisation type: Public authority - sub-central government