Section one: Contracting authority
one.1) Name and addresses
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
Contact
Procurement Team
Country
United Kingdom
Region code
UKG31 - Birmingham
Internet address(es)
Main address
https://www.visitbritain.com/en
Buyer's address
https://visitbritain.force.com/s/Welcome
one.4) Type of the contracting authority
Body governed by public law
one.5) Main activity
Other activity
Tourism
Section two: Object
two.1) Scope of the procurement
two.1.1) Title
C1349 BTA2167 Audience & Product Research
Reference number
C1349 BTA2167 Audience & Product Research
two.1.2) Main CPV code
- 79310000 - Market research services
two.1.3) Type of contract
Services
two.1.4) Short description
Audience & Product Research
two.1.6) Information about lots
This contract is divided into lots: No
two.1.7) Total value of the procurement (excluding VAT)
Value excluding VAT: £173,765
two.2) Description
two.2.2) Additional CPV code(s)
- 79310000 - Market research services
two.2.3) Place of performance
NUTS codes
- UKG31 - Birmingham
Main site or place of performance
UK & International
two.2.4) Description of the procurement
Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition
two.2.5) Award criteria
Price
two.2.11) Information about options
Options: No
two.2.13) Information about European Union Funds
The procurement is related to a project and/or programme financed by European Union funds: No
Section four. Procedure
four.1) Description
four.1.1) Type of procedure
Award of a contract without prior publication of a call for competition in the cases listed below
- The procurement falls outside the scope of application of the regulations
Explanation:
Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition
four.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
Section five. Award of contract
A contract/lot is awarded: Yes
five.2) Award of contract
five.2.1) Date of conclusion of the contract
13 October 2025
five.2.2) Information about tenders
Number of tenders received: 4
The contract has been awarded to a group of economic operators: No
five.2.3) Name and address of the contractor
Kubi Kalloo
Studio 2c, Morelands, 5-23 Old St, London EC1V 9HL
London
EC1V 9HL
Country
United Kingdom
NUTS code
- UKG31 - Birmingham
National registration number
8565276
The contractor is an SME
Yes
five.2.4) Information on value of contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: £173,765
Total value of the contract/lot: £173,765
five.2.5) Information about subcontracting
The contract is likely to be subcontracted
Value or proportion likely to be subcontracted to third parties
Proportion: 10 %
Short description of the part of the contract to be subcontracted
data hosted in the uk
Section six. Complementary information
six.4) Procedures for review
six.4.1) Review body
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
Country
United Kingdom
Internet address
https://www.visitbritain.com/en
six.4.2) Body responsible for mediation procedures
Royal Court of Justice, The Strand
The High Court, Royal Court of Justice, The Strand, London, WC2A 2LL
London
WC2A 2LL
generaloffice@administrativecourtoffice.justice.gov.uk
Country
United Kingdom